Latest Blog Entries
- Translating Inbound Marketing Content: Forms
November 24, 2015 0 Comments
Producing great content in English seems mandatory for most reputable brands and a great way for SMEs to level the marketing playing field, but localizing content should be just as much of a focus when a brand is looking to expand globally.
In previous blogs we covered translating and localizing emails, eBooks, blogs and CTAs as part of a comprehensive global inbound marketing strategy. This blog will focus primarily on localizing forms.
- How To Analyze Your Website: Part 1
November 20, 2015 0 Comments
Conducting a search engine optimization (SEO) audit of the content and markup of your website will help improve your visibility to customers and ranking in search engine results.
In part one of my SEO analysis series I will discuss how to evaluate search engine indexing and keyword strategies and how to improve them to boost ranking and visibility for search engines.
- Korean Language Translation eBook
November 19, 2015 0 Comments
As part of its enhanced eBook collection (Translation eBooks) Globalization Partners International (GPI) has published its latest educational eBook entitled "Quick Facts: The Korean Language".
The Language and Locale Quick Fact eBooks Series contains a collection of Translation eBooks covering and curating information on languages, locales, cultures, writing systems and translation services by country.
- Translating Inbound Marketing Content: Email
November 18, 2015 0 Comments
Most leading market research firms confirm that almost 75% of global internet users conduct research online on the products they want to buy so it is very important to have a website that is rich in content and attracts, engages and educates the consumer. It is critical that the same approach applied to English websites is also applied to sites that need to speak to a global audience so translating and localizing compelling website content into the languages of the regions and locales you are targeting is critical to the success of any organization that wants to sell their products and services globally.
As part of our blog series on translating inbound marketing content this blog will cover translation of emails.
- First of its Kind Global Digital Marketing and Localization Program to be Launched in January 2016
November 16, 2015 0 Comments
The University of North Carolina and the Localization Institute has launched one the world's first Certificate & Certification in Global Digital Marketing & Localization.
This online certificate/certification combines studies in worldwide digital marketing strategies with the art and science of content localization.
Globalization Partners International is a proud sponsor of the program and looks forward to helping students, professionals and GPI's own staff successfully complete the program!
- Content Strategy: Content Reuse
November 12, 2015 0 Comments
A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and reduce authoring and translation costs. Implementing a content reuse strategy can help businesses meet the increasing demands for content creation, customized content and the need for changes.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!