Latest Blog Entries
- It’s EPiServer Summit time!
July 22, 2014 0 Comments
The 2014 EPiServer North American Summit is once again upon us. This has traditionally been an EPiServer partners-only event, but this year the summit is open to clients as well. With an increase in attendees, comes the need to expand to a larger venue. This year the event will be hosted at the Chicago Swissotel on July 30th.
2014 has been a breakout year for EPiServer in North America. In Europe, their home base, they are well-established as a leading CMS/eCommerce platform. EpiServer has put in a lot of effort to grow their business in North America.
- Are Languages at Risk from National Boundaries?
July 18, 2014 0 Comments
What would happen to our world if we reduced the number of languages from 7,000 to 9? Imagine how this would affect relationships between people, nations, commerce, education and all institutions.
According to Putinism, the fact that Russian speakers should be protected everywhere opens a great discussion around the world. My favorite magazine The Economist took some time to provide an interesting and detailed analysis of how this argument might work. Boundaries across nations would need to be restructured and as per Mr. Putin's principles, linguistic borders would be set as per an older colonial world view.
- Culture and E-Business in India - Infographic
July 15, 2014 0 Comments
If you are planning to do online business in India, if you want to be successful in targeting the Indian marketplace, it is important to understand the needs of your target customers, the consumer behaviors, the Indian traditions, the languages and the key insights about the market.
This blog post released by Globalization Partners International contains the information for the Indian market on culture and e-business along with accompanying infographic, which covers a wide range of topics from country facts to online business tips for India.
- Review: The Economist Traveller Briefing Series
July 09, 2014 0 Comments
The Economist is my favorite magazine. It provides unbiased articles on politics, science, culture, books, history and business, all with a global focus. With this wealth of information they have developed a series of “Traveller Briefings” that cover reports for Brazil, Britain, China, India, Russia, South Africa and South Korea.
Recently I purchased one of the reports. iTunes offers them for $18.99 per report download. They are also available for the same price on the Google Play store or as an interactive PDF download.
I chose the China report as Chinese translation for the Mainland is by far the most popular Asian language with our clients for website localization, document translation and Global SEO services.
- How to Create Interactive PDFs using InDesign
July 07, 2014 0 Comments
Since the release of InDesign CS5, Adobe has established InDesign as a software not just to print, but to also digitally publish. With the versions that followed, CS5.5, CS6 and now InDesign CC, Adobe has further expanded InDesign’s capability to include digital magazines, interactive PDF and eBooks. It can also export content to Flash or Dreamweaver, making this one of Adobe’s most powerful publishing applications.
You can use Adobe InDesign to create interactive PDFs. By interactive, this means that the PDFs are created to be viewed on screen and contain expanded features to take the user beyond a basic reading experience.
- Top Practices for Hotel Search Engine Marketing
July 02, 2014 0 Comments
Search engine marketing is now one of the most effective practices for hotel marketers. However, starting a Pay Per Click (PPC) campaign for your hotel without specific objectives may produce ineffective results for your hotel.
So what’s the best PPC strategy for your hotel? We will try to answer that question in this blog post. In my previous blog, Search Engine Marketing Benefits for Hotels, I provided information on the best practices for managing PPC campaigns. In this blog, I will provide further insights about search engine marketing for hoteliers.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!