Latest Blog Entries

US Retailers Target International Travelers' Spending

July 27, 2014 0 Comments

Foreign visitors are becoming increasingly important to American business. These visitors spend lavishly and are a big contributor to US retail success. Most visitors come to the US for either business or leisure. Business travelers likely have a corporate per diem and/or personal funds for incidentals like food or entertainment; tourists normally have earmarked a chunk of their vacation money for discretionary spending. In the last 10 years, world travel has grown by more than 90 million people. However, long waits for US visas have sent many (and their dollars) to other destinations in Europe or Asia.

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Category:
Culture Curation
Tags:
GPI
It’s EPiServer Summit time!

July 22, 2014 0 Comments

The 2014 EPiServer North American Summit is once again upon us. This has traditionally been an EPiServer partners-only event, but this year the summit is open to clients as well. With an increase in attendees, comes the need to expand to a larger venue. This year the event will be hosted at the Chicago Swissotel on July 30th.

2014 has been a breakout year for EPiServer in North America. In Europe, their home base, they are well-established as a leading CMS/eCommerce platform. EpiServer has put in a lot of effort to grow their business in North America.

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Category:
Global Conferences
Tags:
EPiServer, Website Translation, CMS
Are Languages at Risk from National Boundaries?

July 18, 2014 0 Comments

What would happen to our world if we reduced the number of languages from 7,000 to 9? Imagine how this would affect relationships between people, nations, commerce, education and all institutions.

According to Putinism, the fact that Russian speakers should be protected everywhere opens a great discussion around the world. My favorite magazine The Economist took some time to provide an interesting and detailed analysis of how this argument might work. Boundaries across nations would need to be restructured and as per Mr. Putin's principles, linguistic borders would be set as per an older colonial world view.

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Category:
Language Translation Facts
Tags:
Languages, localization, culuture
Culture and E-Business in India - Infographic

July 15, 2014 0 Comments

If you are planning to do online business in India, if you want to be successful in targeting the Indian marketplace, it is important to understand the needs of your target customers, the consumer behaviors, the Indian traditions, the languages and the key insights about the market.

This blog post released by Globalization Partners International contains the information for the Indian market on culture and e-business along with accompanying infographic, which covers a wide range of topics from country facts to online business tips for India.

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Category:
Country Specific
Tags:
Online Business, Infographic, White Paper, India
Review: The Economist Traveller Briefing Series

July 09, 2014 0 Comments

The Economist is my favorite magazine. It provides unbiased articles on politics, science, culture, books, history and business, all with a global focus. With this wealth of information they have developed a series of “Traveller Briefings” that cover reports for Brazil, Britain, China, India, Russia, South Africa and South Korea.

Recently I purchased one of the reports. iTunes offers them for $18.99 per report download. They are also available for the same price on the Google Play store or as an interactive PDF download.

I chose the China report as Chinese translation for the Mainland is by far the most popular Asian language with our clients for website localization, document translation and Global SEO services.

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Category:
Country Specific
Tags:
Travel, Global Business, China, Economy, BRIC
How to Create Interactive PDFs using InDesign

July 07, 2014 0 Comments

Since the release of InDesign CS5, Adobe has established InDesign as a software not just to print, but to also digitally publish. With the versions that followed, CS5.5, CS6 and now InDesign CC, Adobe has further expanded InDesign’s capability to include digital magazines, interactive PDF and eBooks. It can also export content to Flash or Dreamweaver, making this one of Adobe’s most powerful publishing applications.

You can use Adobe InDesign to create interactive PDFs. By interactive, this means that the PDFs are created to be viewed on screen and contain expanded features to take the user beyond a basic reading experience.

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Category:
Document Translation
Tags:
InDesign, Interactive PDF, Adobe, Desktop Publishing

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