Latest Blog Entries
- Forrester Wave report – Top 10 WCMS
February 27, 2015 0 Comments
The Forrester Wave report always provides a great snapshot of the leading web content management systems (WCMS) for their strengths, weaknesses and who each system may be best suited to support. It is almost like the Consumer Reports for WCMS.
- Marriage Traditions of the World: Language of Love
February 25, 2015 0 Comments
Globalization Partners International (GPI) has teams around the world, and one of my favorite things about working for GPI is having the opportunity to learn about my coworkers' cultures. So, I thought it would be interesting to research the wedding traditions of a few of my coworkers' countries: Argentina, Egypt, Greece, Japan, the Philippines, and the United States.
- Adobe’s Arabic Fonts: The Best for Arabic DTP Specialists?
February 23, 2015 0 Comments
Adobe Arabic font is an OpenType font designed by Tim Holloway with help from Fiona Ross and John Hudson in 2004-05. It was commissioned by Adobe with production by Tiro Typeworks. Adobe Arabic font won recognition from The Type Directors Club (TDC) and is well known as a good counterpart for Latin serif fonts.
- The Philippines: Culture and Tradition
February 20, 2015 0 Comments
Filipino people are known as settlers in many parts of the world. They are like the chameleon who easily adapts to different environments. They thrive to survive. Survival of the fittest is their banner.
- Country Specific
- Inbound Marketing is the Evolution of SEO - Are You Taking It Global?
February 18, 2015 0 Comments
Numerous companies have grown from one-person shops to multinational corporations employing thousands due, in part, to the utilization of search engine optimization (SEO). In the past, it used to be enough to make a keyword list, notify Google, and then be found by potential customers. This initial SEO strategy was successful in taking some companies global, but then, SEO began to evolve. As Google’s algorithm progressed, companies worked to stay in compliance and began loading their sites with keywords and attempting to link to non-credible link building partners. While focusing on keywords may still be enough for some companies, it is an outdated strategy that most cannot afford to rely on today.
- Globalization and Localization: Mobile Applications
February 16, 2015 0 Comments
A marketing strategy that includes mobile applications has become one of the most important ways to target the worldwide market, as millions of people subscribe to mobile services globally. Implementing an ecommerce strategy, is no longer enough to guarantee customers unless mobile applications are a part of the approach. The technical and security of a mobile applications is vital, but so is localizing the mobile app in order to provide a user friendly service to customers around the world.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!