Latest Blog Entries

Joomla CMS and Multi-language Websites (Part 1)

April 23, 2014 2 Comments

Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. In addition Joomla is an open source solution that is freely available to everyone. (Joomla.org)

It was first released on September 22, 2005. The purpose of Joomla is to provide a flexible platform for digital publishing and collaboration. The name, "Joomla!," is the Anglicized spelling of the Swahili word “jumla”, meaning "all together" or "as a whole" which also has a similar meaning in at least Arabic and Urdu. (Wikipedia)

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Category:
Content Management Systems
Tags:
Joomla, CMS, Website Translation
Ektron Synergy: Now a Spring Event

April 21, 2014 0 Comments

The Ektron Synergy Conference 2014 will be held from May 4th to May 6th in Boston. This will be the 7th Ektron Synergy conference, which has normally been held in the fall. Boston is in Ektron’s backyard and an ideal conference location given its reputation for good times and great food.

It’s been about a year and a half since the last Synergy and I am of course excited to see many of the friends I have made over the years at past Synergy conferences. They expect over 500 attendees this year. Ektron Synergy has almost a family feel to the conference as Ektron is always a great host with a loyal, long-term partner community.

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Category:
Content Management Systems
Tags:
Ektron, CMS, Website Translation, Event
Clarabridge Takes Over Miami This Month With C3

April 17, 2014 0 Comments

The Clarabridge Customer Connections (C3) User Conference will be held this month in Miami from April 28th to April 30th. This is the fifth year for the event. If you manage your company’s social media presence, you may wish to attend and see how Clarabridge and their partners can provide solutions to help you succeed in a world where people are talking about your company and brand(s) online across the globe and in potentially huge numbers.

Customer Experience Managers from many of the largest companies use Clarabridge’s leading analytic solutions to “listen” and act on what people are saying about their companies and brands online.

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Category:
Global SEO
Tags:
Clarabridge, Event, Social Media
Marketing to the New "Digital Elite" Traveler

April 16, 2014 0 Comments

As I was sitting recently in the airport anxiously awaiting my flight, I casually watched a young couple pull a variety of portable electronic devices from a carry-on in a futile attempt to pacify their two young children. Between the four of them, they easily had five, possibly more, devices between them. I visually counted a laptop, two mobile phones, a tablet and a portable game device. I quickly realized that the days of packing a book, magazine or even a coloring book or two for in-transit entertainment are long gone. It seems we are more connected to our screens these days than to each other.

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Category:
Hotel and Hospitality Translation
Tags:
Digital Marketing, Travel, Hotels Translation
Best Practices for Managing Translation Workflows

April 14, 2014 0 Comments

Translation is both an art and a science, as you may know, so there can and will be differences in opinion when it comes to style and certain terminology. For that reason, I encourage you to follow the correct translation workflows in order to ensure a successful deliverable.

What is the target audience and what are the main characteristics of their culture? The target language is not all you need to know regarding the audience who will be reading or listening to your translation. It is extremely important that you define the target market in which your translation will be used.

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Category:
Document Translation
Tags:
Translation Services, Translation Workflow, Translation Agency
Culture and E-Business in the United Kingdom (UK)

April 10, 2014 0 Comments

The United Kingdom (UK) is a market full of consumers who have readily adapted to the online world and e-Commerce. Globalization Partners International has recently updated our country research reports. There are 11 in total, including a report on the UK. Each is full of relevant details to understand the local consumer, where they can be found online and how you can find them.

If you wish to be successful in marketing to the UK consumer, there are many factors to consider. This blog post will provide highlights of our recent whitepaper report on understanding the nature of the UK market and its cultural values to help you achieve the best results as you enter and do business in the United Kingdom.

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Category:
Country Specific
Tags:
Culture, ebusiness, UK, Localization

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