Latest Blog Entries

German Ecommerce Localization and Social Media

January 29, 2015 0 Comments

The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies that are well prepared have a thorough understanding of a country’s culture, social behaviors, shopping habits, economy, government and political environment. In the current digital age, marketers must also have a solid grasp of the social media platforms most frequented in their target market and be present and actively engaged on those platforms.

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Category:
Country Specific
Tags:
German, Germany, Deutschland, ecommerce, market, localization, Social Media
Website Localization and the Great Firewall

January 21, 2015 0 Comments

“The Golden Shield Project” more commonly known around the globe as the “Great Firewall,” a term first coined in this context in a Wired Magazine article in 1997, blocks well-known sites such as YouTube, Facebook, Twitter, Bloomberg, Dropbox and many Google sites (as Google is not officially in China). It is operated by the Ministry of Public Security (MPS) division of the government of China (PRC). MPS actively censors and monitors internet activity within China.

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Category:
Website Translation
Tags:
Website Localization, Great Firewall, Firewall, Localization
Egyptian Translation - What You Need to Know

January 19, 2015 0 Comments

In order to understand a group of people, such as Egyptians, you must have a broad knowledge of their culture. Understanding the spoken and written language and the geographic location, while vital, is only a piece of the puzzle. The customs, social habits, religion, economy, government and the political environment need to be understood in order to know how people will think and behave and what motivates them. Egyptian society is of a cosmopolitan nature, and Egyptians consider their religion and their history a very important aspect of their lives.

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Category:
Country Specific
Tags:
Egypt, Egyptian, Franko Arab, Franko, Arab, language, Arabic
How to Write a RFP for Translation Services

January 12, 2015 1 Comments

Each day companies send dozens of Requests for Proposal (RFP) and Requests for Information (RFI) in search of a translation (localization) agency to provide translation services. As a localization Production Manager, I work closely with the sales department to filter through the requests to decide which ones to respond. We also need to make certain we provide all of the requested information required to help these companies assess us as a potential translation partner. I have compiled a list of “do’s and don’ts” for the translation services RFP process and, also, a list of the most common questions we receive.

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Category:
Document Translation
Tags:
RFP, Requests for Proposal, Translation Services, Time Frame
A World Affairs Council Near You

January 08, 2015 0 Comments

Each week I look forward to “It’s Your World,” on KQED, the San Francisco based NPR radio station. The show is a broadcast of the local World Affairs Council’s weekly guest speaker/presentation. The Bay Area branch of the World Affairs Council regularly brings in interesting guests to discuss varying issues affecting our world today.

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Category:
Country Specific
Tags:
World Affairs Council, WAC
Christmas-Translating Traditions Around the Globe

December 21, 2014 0 Comments

Christmas, December 25th, is a Christian holiday celebrating the birth of Jesus Christ, a spiritual leader whose teachings form the basis of the Christian religion. Christmas traditions range from decorating trees, exchanging gifts, singing Christmas carols, attending church, imbibing in food and drink to kissing under the mistletoe. Non-Christians from around the world also celebrate this day as a secular holiday, turning the month of December into a religious, cultural and commercial marvel.

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Category:
Culture Curation
Tags:
Christmas, Xmas, December 25th, Traditions, holidays, Krampus

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Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!

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