Latest Blog Entries
- SEO Tactics for 2015
May 25, 2015 0 Comments
Earlier this year, HubSpot published a blog about SEO tactics to add to your strategy for 2015. Search patterns are constantly changing and evolving, and to have an effective SEO strategy it’s important to stay up-to-date with the newest algorithms and trends.
- Going Global: Business Resources
May 21, 2015 0 Comments
"Going global" is a phrase companies are constantly faced with. Competing domestically is not enough. Having a presence in international markets is necessary to reach customers abroad and to stay ahead of your competition. The race for finding customers is becoming fiercer as you are now facing competition worldwide. But how do you "go global"?
- International Business: Egypt
May 20, 2015 0 Comments
Globalization Partners International (GPI) has teams in global offices around the world. We specialize in translation and localization services and our in-country team members help us provide expertise in leading markets, worldwide.
For this blog I will focus on Egypt. The MENA (Middle East and North Africa) region is a growing and expanding economy, so I will discuss Egypt's economic environment and information for conducting business there.
- How to Implement SEO Basics for your Website
May 19, 2015 1 Comments
A well-planned search engine optimization (SEO) strategy is the most effective way of making your website successful and visible to search engines. According to David Booth, to create a successful SEO strategy for your website, implement factors including: keyword research, content optimization, technical SEO, content strategy and link building strategy.
- Mobile Applications for Language Preservation
May 18, 2015 0 Comments
Mobilegeddon is in full swing and companies are scrambling to make sure their content is mobile friendly. Mobile application translation and localization are necessary for companies to reach a global audience. The statistics of mobile users worldwide is growing at rapid pace, but mobile apps could also be used to help teach people languages.
Nathan Jones, a developer at ThoughtWorks, published an article in February 2015 about a mobile language application ThoughtWorks developed to preserve the language of the Yawuru indigenous community from Broome in Western Australia, called Yawuru Ngan-ga.
- Content Strategy and UX - Part 1
May 15, 2015 0 Comments
A content strategy is a cornerstone of your company's inbound marketing effort. It is the plan for creating and presenting your content in a meaningful, useful and relevant context to optimize user experience (UX). Customers are hungry for information relevant to them and their needs.
Effectively preparing and executing a content strategy enables you to deliver the right information at the appropriate time and place for your audience. This blog will focus on the three building blocks of great content: voice, tone and style.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!