Latest Blog Entries

Tips for Marketing to U.S. Hispanic Consumers

December 06, 2016 Comments

Creating marketing strategies requires an understanding of the cultures and languages of the regions and countries you are targeting. Many regions and countries are made up of people who speak multiple languages and have many different ethnic and cultural backgrounds. For example, if you are targeti...

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Category:
Language Translation Facts
Tags:
spanish translation, spanish website translation, hispanic, us hispanic population, latino vs. hispanic
Content Strategy: Style Guide

December 05, 2016 Comments

Businesses generate all types of content, from website copy to marketing materials to user documentation. Unless you have a content strategy in place to plan and manage all of your customer-facing content, you could appear like a very fragmented company, which doesn't present a good image to your cu...

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Category:
Document Translation
Tags:
content strategy, style guide, content style guide, documentation guide, document translation, global content, global content style guide
News: Panasonic Creates Megaphone to Automatically Translate Japanese into English, Chinese and Korean

November 30, 2016 Comments

In order to assist Japanese companies who are facing increasing numbers of foreign visitors, the Panasonic Corporation will begin offering a megaphone capable of automatically translating Japanese into English, Chinese and Korean....

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Category:
Country Specific
Tags:
Panasonic megaphone, japanese translation, automatic translation, translation for tourists, translation for Japan, translation technology
New Illustrator CC Feature: Adobe Portfolio

November 28, 2016 Comments

Have you heard of the new Illustrator CC feature Adobe Portfolio? Well, you have now! Adobe continues to release many new features and it can be difficult to keep up with all the information and tutorials available to stay "in the know". So in this blog, I will discuss Adobe Portfolio and how I thin...

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Category:
Document Translation
Tags:
Adobe Portfolio, Adobe programs, Illustrator, Illustrator CC, Adobe, web design, graphic design, multilingual web design
The History of Thanksgiving

November 22, 2016 Comments

We are just a couple of days away from the annual Thanksgiving celebration in the United States. This national holiday is commonly celebrated by gathering together with family and friends, cooking a turkey and pumpkin pie (and much more) and sharing stories of what we are thankful for....

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Category:
Culture Curation
Tags:
Thanksgiving, History of Thanksgiving, holiday traditions, Thanksgiving traditions
Translation and Localization for Africa: Mauritania

November 21, 2016 Comments

Mauritania is located in the Maghreb region of Africa, it has borders with the Atlantic Ocean to the west, Morocco and the remnants of Western Sahara in the north, Algeria in the northeast, Mali in the east and southeast, and Senegal in the southwest....

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Category:
Country Specific
Tags:
Mauritania, Africa, Arabic speaking countries, doing business in Africa, Arabic translation

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