Latest Blog Entries

What is Pseudo-Localization?

April 17, 2015 0 Comments

If you have ever been involved with a software or website translation project, pseudo-localization is a process you will be very familiar with. For those unfamiliar with the term, pseudo-localization is a form of QA testing to determine if your files are ready for translation. Quite simply, it's a trial run for the actual translation.

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Category:
Software Translation
Tags:
pseudo-localization, localization, software translation, website translation, translation
Sitecore CMS and Multi-language Sites - Part 2

April 16, 2015 0 Comments

Sitecore is a customer experience management company that offers leading Web Content Management System (WCMS) and multi-channel marketing automation software solutions. Sitecore is highly scalable, yet very easy to use. It allows website managers and authors to better engage with their customers online across multiple channels and to derive customer intelligence.

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Category:
Content Management Systems
Tags:
Sitecore, CMS, WCMS, multi-language CMS, globalization, multilingual website
Business Etiquette around the World

April 15, 2015 0 Comments

Globalization is one of the best and fastest ways of growing your business, but it comes with certain challenges. Cultural differences result in different sets of business etiquette and ethical practices from country to country. Respecting and adopting these practices can lead to your business’s success globally.

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Category:
Country Specific
Tags:
business etiquette, globalization, global business, global business etiquette, localization
Angel Investors

April 13, 2015 0 Comments

Earlier this month I had the opportunity to attend two major events on global investments and new business opportunities in the MENA region.

Both events discussed foreign investments in the MENA region, the incentives governments are willing to give to attract investors, and the role investors play in startups. But one term kept coming up, “Angel Investors.”

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Category:
Global Conferences
Tags:
angel investors, MENA region, startups, globalization
Business Card Etiquette

April 10, 2015 0 Comments

Surprisingly, mom is not always right, especially in the world of networking. Contrary to our mother’s constant reminder to never talk to strangers, the art of socializing and networking requires us to do exactly the opposite!

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Category:
Culture Curation
Tags:
business card etiquette, business card customs, globalization, modern business cards
How to Use Schema Markup to Boost Your SEO

April 09, 2015 0 Comments

Schema markup can boost your website traffic as Google, Yahoo, Bing and Russia’s Yandex have all agreed on the effects schema has on SERPs. Schema markup, the “crawl ability” of a site, enhances the search result relevance and the website traffic. Schema.org generates schemas that webmasters can use to markup HTML pages for search engine recognition.

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Category:
Global SEO
Tags:
Schema, Schema Markups, Global SEO, SEO, SEM, SERPs

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Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!

Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!