Latest Blog Entries

GPI Continues Translators without Borders Sponsorship

July 29, 2015 0 Comments

Translators without Borders is a non-profit 501(c)3 organization which assists in translating more than two million words per year for NGOs such as Médecins sans Frontières (Doctors without Borders), Médecins du Monde, Action Against Hunger, Oxfam US and Handicap International.

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Category:
Global Conferences
Tags:
Translators without Borders
Working Remotely: Top Tips for Success

July 28, 2015 2 Comments

Working remotely is becoming a more common practice across many industries. Companies with multiple locations, especially globally, enjoy the benefits of having teams spread around the world. But, the virtual working environment can also present a unique set of challenges. By following a few simple tips you can be successful working remotely.

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Category:
Culture Curation
Tags:
working remotely, working from home, virtual teams
What Companies Should Look for When Selecting a Translation Company

July 27, 2015 0 Comments

If you are thinking about translating some of your company assets such as your website, software or technical documentation, there are many factors to consider when picking a translation company. Due to the importance of reaching customers with translated content in today's global world, you want a good partner who provides high-quality translations within your required turnaround times and budget.

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Category:
Website Translation
Tags:
Translation Company, Selecting a Translation Company, Selecting a Translation Vendor
Rise of the Content Marketing Platform

July 24, 2015 0 Comments

This week Curata published an excellent article on the emergence of the Content Marketing Platform (CMP). Curata explained how content marketing has evolved with the help of digital marketing and the need for a more thorough way to analyze content strategies.

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Category:
Global SEO
Tags:
Content Marketing, Content Marketing Platform, Content Strategy
Content Strategy and UX - Part 3

July 23, 2015 0 Comments

In the previous blog posts of my content strategy series, Content Strategy and UX - Part 1 and Content Strategy and UX - Part 2, we discussed the best practices for creating your content. We covered: voice, tone, style and how to perform a content audit. For the third part of this series, I will detail how to define your target audience.

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Category:
Global SEO
Tags:
content strategy, personas, target audience
Reaching the Hispennial Market

July 22, 2015 0 Comments

Hispennial is a term used to describe Hispanics who also belong to the millennial generation. This segment is highly sought after and rapidly growing. Hispennials make up approximately 20% of the millennial generation. The Hispanic market has large purchasing power, but the millennial generation is not well understood, so marketing to this target audience can be confusing.

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Category:
Global SEO
Tags:
Hispennials, millennials, Hispanics, digital marketing

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Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!

Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!