Latest Blog Entries
- GPI Continues Translators without Borders Sponsorship
July 29, 2015 0 Comments
Translators without Borders is a non-profit 501(c)3 organization which assists in translating more than two million words per year for NGOs such as Médecins sans Frontières (Doctors without Borders), Médecins du Monde, Action Against Hunger, Oxfam US and Handicap International.
- Working Remotely: Top Tips for Success
July 28, 2015 2 Comments
Working remotely is becoming a more common practice across many industries. Companies with multiple locations, especially globally, enjoy the benefits of having teams spread around the world. But, the virtual working environment can also present a unique set of challenges. By following a few simple tips you can be successful working remotely.
- What Companies Should Look for When Selecting a Translation Company
July 27, 2015 0 Comments
If you are thinking about translating some of your company assets such as your website, software or technical documentation, there are many factors to consider when picking a translation company. Due to the importance of reaching customers with translated content in today's global world, you want a good partner who provides high-quality translations within your required turnaround times and budget.
- Rise of the Content Marketing Platform
July 24, 2015 0 Comments
This week Curata published an excellent article on the emergence of the Content Marketing Platform (CMP). Curata explained how content marketing has evolved with the help of digital marketing and the need for a more thorough way to analyze content strategies.
- Content Strategy and UX - Part 3
July 23, 2015 0 Comments
In the previous blog posts of my content strategy series, Content Strategy and UX - Part 1 and Content Strategy and UX - Part 2, we discussed the best practices for creating your content. We covered: voice, tone, style and how to perform a content audit. For the third part of this series, I will detail how to define your target audience.
- Reaching the Hispennial Market
July 22, 2015 0 Comments
Hispennial is a term used to describe Hispanics who also belong to the millennial generation. This segment is highly sought after and rapidly growing. Hispennials make up approximately 20% of the millennial generation. The Hispanic market has large purchasing power, but the millennial generation is not well understood, so marketing to this target audience can be confusing.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!