Latest Blog Entries
- Mobile Optimization for SMBs and Global Markets
May 28, 2015 0 Comments
It can be a costly and daunting task to optimize your website for mobile, but Mobilegeddon took effect in April and search engines are prioritizing websites that have been optimized for mobile in results. People around the world are searching for information on their smartphones and tablets and having a mobile responsive website to reach those customers is something that can't be ignored or delayed.
Search Engine Watch published an informative article by Kelly Wrather, Senior Manager of Content Marketing at Kenshoo, covering dos and don'ts for SMBs' mobile strategies. The article states that only 6% of small to midsized businesses (SMBs) with websites have mobile optimization for those sites.
- Best Practices for Localization Project Managers
May 27, 2015 0 Comments
As a localization project manager (LPM), I find my profession fascinating, dynamic and challenging. I manage a variety of localization projects and interact with diverse clients and translation professionals worldwide. Each new project offers insight into other languages, cultures and business processes.
A LPM is tasked with all project management processes, which can be complicated and must be strictly managed and controlled, regardless of the size of the project. A LPM faces scoping, planning, budgeting, risk management, monitoring, controlling, and communicating with different stakeholders on each project.
- Adobe Flash CC 2014, No More Support for Arabic
May 26, 2015 0 Comments
Adobe is a leading company in the field of design and productivity software. Adobe products such as InDesign, Illustrator and Photoshop support Arabic and all other Right-to-Left (RTL) languages. But products, like Adobe Flash, have the limitation of not supporting Arabic and RTL languages. For example, there are only a few attributes for text formatting. Arabic desktop publishers will use third party tools to place Arabic text inside Adobe Flash as images or outlined text as a work around.
- SEO Tactics for 2015
May 25, 2015 0 Comments
Earlier this year, HubSpot published a blog about SEO tactics to add to your strategy for 2015. Search patterns are constantly changing and evolving, and to have an effective SEO strategy it’s important to stay up-to-date with the newest algorithms and trends.
- Going Global: Business Resources
May 21, 2015 0 Comments
"Going global" is a phrase companies are constantly faced with. Competing domestically is not enough. Having a presence in international markets is necessary to reach customers abroad and to stay ahead of your competition. The race for finding customers is becoming fiercer as you are now facing competition worldwide. But how do you "go global"?
- International Business: Egypt
May 20, 2015 0 Comments
Globalization Partners International (GPI) has teams in global offices around the world. We specialize in translation and localization services and our in-country team members help us provide expertise in leading markets, worldwide.
For this blog I will focus on Egypt. The MENA (Middle East and North Africa) region is a growing and expanding economy, so I will discuss Egypt's economic environment and information for conducting business there.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!