Latest Blog Entries

Forrester Wave report – Top 10 WCMS

February 27, 2015 0 Comments

The Forrester Wave report always provides a great snapshot of the leading web content management systems (WCMS) for their strengths, weaknesses and who each system may be best suited to support. It is almost like the Consumer Reports for WCMS.

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Category:
Content Management Systems
Tags:
WCMS, CMS, content management systems, translation, localization, web content management systems, Adobe, Sitecore, Episerver, Ektron, digital marketing, connector, API
Marriage Traditions of the World: Language of Love

February 25, 2015 0 Comments

Globalization Partners International (GPI) has teams around the world, and one of my favorite things about working for GPI is having the opportunity to learn about my coworkers' cultures. So, I thought it would be interesting to research the wedding traditions of a few of my coworkers' countries: Argentina, Egypt, Greece, Japan, the Philippines, and the United States.

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Category:
Country Specific
Tags:
weddings, traditions, marriage, argentina, egypt, greece, japan, philippines
Adobe’s Arabic Fonts: The Best for Arabic DTP Specialists?

February 23, 2015 0 Comments

Adobe Arabic font is an OpenType font designed by Tim Holloway with help from Fiona Ross and John Hudson in 2004-05. It was commissioned by Adobe with production by Tiro Typeworks. Adobe Arabic font won recognition from The Type Directors Club (TDC) and is well known as a good counterpart for Latin serif fonts.

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Category:
Document Translation
Tags:
Adobe, Arabic, Translation, DTP, desktop publishing
The Philippines: Culture and Tradition

February 20, 2015 0 Comments

Filipino people are known as settlers in many parts of the world. They are like the chameleon who easily adapts to different environments. They thrive to survive. Survival of the fittest is their banner.

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Category:
Country Specific
Tags:
Inbound Marketing is the Evolution of SEO - Are You Taking It Global?

February 18, 2015 0 Comments

Numerous companies have grown from one-person shops to multinational corporations employing thousands due, in part, to the utilization of search engine optimization (SEO). In the past, it used to be enough to make a keyword list, notify Google, and then be found by potential customers. This initial SEO strategy was successful in taking some companies global, but then, SEO began to evolve. As Google’s algorithm progressed, companies worked to stay in compliance and began loading their sites with keywords and attempting to link to non-credible link building partners. While focusing on keywords may still be enough for some companies, it is an outdated strategy that most cannot afford to rely on today.

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Category:
Global SEO
Tags:
Inbound Marketing, SEO, Market, search engine optimization, Social Media
Globalization and Localization: Mobile Applications

February 16, 2015 0 Comments

A marketing strategy that includes mobile applications has become one of the most important ways to target the worldwide market, as millions of people subscribe to mobile services globally. Implementing an ecommerce strategy, is no longer enough to guarantee customers unless mobile applications are a part of the approach. The technical and security of a mobile applications is vital, but so is localizing the mobile app in order to provide a user friendly service to customers around the world.

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Category:
Software Translation
Tags:
Mobile, application, market, globlization, localization, ecommerce

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Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!

Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!