Best Asia-Pacific website honors awarded to GPI and Marina Bay Sands
December 07, 2010
The Ektron 2010 All Stars Award for best Asia-Pacific Website was recently awarded to the new Marina Bay Sands website - www.marinabaysands.com. Globalization Partners International (GPI) developed and deployed this innovative multilingual website in partnership with global interactive agency Sid Lee. GPI used its tested best practices for website localization and website globalization to drive this ambitious project.
The Ektron All Stars Awards recognizes the most innovative and effective uses of Ektron's Web content management (WCM) platform by both customers and partners. All nominees were judged on the development and design of their website as well as their ability to use Ektron technology to solve business-critical issues with measurable return on their investment.
Website Localization, Content Management and SEO Create Full Solution
"The Marina Bay Sands website project included the full spectrum of tasks required to create and publish a multilingual global site from design and content management system implementation to localization and country-specific search engine optimization (SEO)," said Martin Spethman, Managing Partner, Globalization Partners International. "The revamped site required a flexible content management system and supports English, Indonesian, Korean, Japanese, Simplified Chinese, Traditional Chinese and Thai as well as other languages."
Project tasks included:
- Ektron CMS overview, strategy, development and training
- English website design, development and testing
- Website globalization strategy
- Multilingual glossary and style guide development
- Translation and copy writing
- Country-specific multilingual search engine optimization (SEO)
- Localization QA and website testing
- Localization workflow training under Ektron for ongoing site maintenance
The website project will be featured in an upcoming book by website globalization expert Nitish Singh, PhD on "Localization Strategies for e-Business", to be published in 2011 by Cambridge University Press". You may download a full case study on the Marina Bay Sands Project from GPI's website.
GPI is a full service translation agency and localization company that can design, develop and deploy CMS driven multilingual websites in over 100 languages. You may wish to review the following web pages and blogs for relevant information regarding Ektron, website localization, website translation and website internationalization:
- 12 Steps to Website Globalization
- Website Localization with Ektron Web CMS Part 1
- Website Localization with Ektron Web CMS Part 2
- Website Localization with Ektron - Part 3
- Website Translation, Website Localization and Website Internationalization
GPI has also developed a suite of globalization tools to help you achieve your multilingual project goals. You can explore them under the Translation Tools sections of our translation services. In addition, GPI offers globalization consulting services and internationalization, and can evaluate your application. Consider partnering with GPI prior to localizing or translating your application: this will help you avoid many mistakes and save considerable time and money on your localization projects.
- Hotel and Hospitality Translation
- website, localization, content management, search engine optimization
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Federico Pascual - Director: Digital Delivery Services
Federico has over 12 years' experience as a globalization engineer managing a wide range of software and website globalization projects (internationalization I18n + localization L10n). His expertise spans software and website internationalization and localization processes, standards and tools as well as locale specific SEO. Federico has completed hundreds of successful globalization engagements serving as lead I18n architect involving different programming languages. He is a certified developer in several content management systems and helps clients create world-ready applications, utilizing development practices that are faster, more economical, and more localization-friendly.