Chinese Website Translation Basics

October 30, 2012

China has the largest population in the world. Its online market growth is number one in the world as well. Even though there may be some challenges with Chinese website localization (which content management system to use, which translation agencies, who in your company can drive the project), it is the only way to open up opportunities to increase your company's global revenues by capturing more of the Chinese markets around the world.

Internet in China


In China alone, the population is over 1.3 billion. If you include overseas Chinese population and people in Taiwan, the number reaches to almost 2 billion. According to the report from CHINA DAILY, China's Internet users hit 538 million. In the first half of 2012, the number of internet users increased by 25 million and the number will keep growing. China's internet users alone equal the population of the United States and Brazil combined.


Due to language and cultural complexities, there are many critical considerations to review before localizing your website or content for Chinese Consumers. GPI has produced a more comprehensive Chinese Globalization White Paper that covers these issues in depth.

Chinese Language


Mandarin and Cantonese are the main SPOKEN Chinese languages. But there are numerous dialects spoken in different regions/provinces in China. In terms of modern WRITTEN Chinese, there are Traditional Chinese and Simplified Chinese. For more information on Chinese languages, please see Chinese Translation Services: Simplified versus Traditional Chinese.


You can also listen to a Mandarin sample here.


Chinese Website Translation Basic Steps


There are 16 basic steps in a Chinese Website Localization Project:


  1. Website Translation Strategy including Content Management System review and workflows
  2. Source File Review
  3. Project Kick-off
  4. Subject Matter Training and Research
  5. Chinese Glossary Development
  6. Initial Chinese Search Engine Optimization of content
  7. Chinese Cultural Correctness Assessment
  8. Chinese Translation Editing and Proofreading
  9. Chinese Localization of all Graphics
  10. Formatting of Chinese Documents from the website
  11. Chinese Localization of any Multimedia
  12. SEO and Internet Marketing
  13. Website QA/Testing
  14. Delivery to Client
  15. Final Edits and Archiving of Files
  16. Ongoing Chinese SEO and Internet Marketing


For more detailed information on Chinese Website Translation, please see Translation Services.

Chinese Website Search Engine Optimization (SEO) Basic Steps


Chinese-SEOThe search engines in Taiwan include Google, Yahoo and Bing that are commonly used in the Western World. For China, Baidu is the single most important search engine. For more information on Baidu, please refer to our blog: China: Land of Search Engines, Search Marketing and Social Media.


Chinese Search Engine Marketing Services may include:


  • Comprehensive website translation and localization
  • Multilingual keyword phrase research, refinement and localization
  • Multilingual Search Engine Optimization and copy writing of main site content
  • Multilingual Search Engine Optimization of meta-tags, titles, alt-tags, heading tags, HTML, etc.
  • Submissions to major locale (in-country) and international Search Engines
  • Website traffic and keywords ranking reporting
  • Pay-Per-Click (PPC) campaign content localization
  • Pay-Per-Click (PPC) country-specific campaign management

Further resources on website translation and global SEO

You may gain further insights into multilingual websites considerations, global SEO and related topics by reviewing previous blogs written by GPI:



GPI's content strategists and localization team will conduct your multilingual website analysis and localization requirements. GPI also offers Global Search Engine Marketing Services and many other Website Translation Services.


Contact GPI for more information via e-mail at, by phone at  (866) 272-5874, or by requesting a free translation quote on your project.

Website Translation
Website Translation, Chinese Translation

Sitecore - Adopting the Right Approach to Language TranslationGlobal Marketing: Tips for a truly global tagline


Currently, there are no comments. Be the first to post one!

Contact Us FREE Globalization eBooks Request Demo Request Quote

Shigeru Tsutsumi is a native Japanese speaker with 20+ year’s extensive experience in the translation & localization industry. He has held a variety of language, technology and management positions including managing director japan, business development manager, translator, software localization specialist, QA lead, and senior localization project manager with firms including Cisco, Intel, Linguistic Systems, The Big Word and Welocalize. He is a Washington State University alumni and graduated with a degree in Business Administration. He has spent many years in the Pacific Northwest (USA) and has traveled and worked throughout Europe and Japan. He has a comprehensive awareness, understanding and respect of global business practices between US and Japan, as well as many other countries. He enjoys spending time with his family both in the USA and Japan as well as reading, cooking, traveling, running, working out, snow skiing and playing Rugby.