Ektron Web Content and Multilingual SEO
November 27, 2012
Ektron has been identified in the leader quadrant in Gartner's 2012 Magic Quadrant for Web Content Management. Certainly Ektron's ability to deliver search engine optimized websites is one of the feature sets that has led to this achievement. Ektron CMS400.NET platform provides a nice set of efficient features and tools for Website Search Engine Optimization. The benefits of Search Engine Optimization (SEO) are clear for companies launching international websites. They include:
- Increased website visibility in search engine results pages (SERPs), helping achieve,
- Higher rank for a website's pages among global and local competitors, thereby
- Driving traffic to a website from local and global search engines, which should
- Lead to more sales
How Ektron helps with SEO?
Out of the box, Ektron provides a set of rich integrated SEO tools which can help drive more website traffic and optimize your website for the best organic search engine results.
Here are five (5) features within Ektron that enhance its ability to deliver SEO content:
1. Keyword Analysis
Keywords are an integral aspect of search engine marketing and optimization.
2. Link Tracking
A useful feature for tracking your inbound links and generated leads.
3. Page-Level SEO
Enabling web contents teams to build and optimize critical pages in the site
4. Meta Data
Title tags are located in the 'head' section of the HTML document of each page on your website. This tag is used to place the title of the website on the very top of the web browser window. Search engines use title tags to display link in search results.
Title tags is one of the big three factors for search engines. For effective search rank you need to make sure you use your keywords in each title tag and avoid duplicated title tags across your website.
HTML meta-tags are page data tags located between the open and closing head tags in the HTML code of a document. The content in these tags is not displayed by the browser like elements within the body section are displayed. Even though meta-tags are not rendered visually, the browser still reads and interprets them, and is able to act upon on them accordingly.
Meta tags are the first thing search engines read on your page and that's why it is very important to use a web content management system (WCMS) like Ektron.
Ektron allows you to define your own meta-data definitions within the work-area (Settings > Configurations > Metadata Definition):
Ektron features allow you to optimize the website meta description. This tag provides the basic description about the website as well as helps determine page ranking and indexing. The content supplied in this tag is what you usually sees in the search engine results (SERPS).
Meta-tag Keywords emphasize the terms that describe what the page is about. Some search engines still reads keywords and use it for rank while major search engines like Google doesn't use keywords tag.
5. URL Aliasing
The term URL is an abbreviation of "Uniform Resource Locator" and is the web address of pages on the internet. It is the "name" by which a browser identifies a page to display. For example, the web address is the URL for the home page of GPI's blogging web site. Online users can use/share URLs implicitly to locate content on the web.
Ektron's URL aliasing feature helps content authors create descriptive, meaningful and SEO-friendly URL aliases consistently. Friendly URLs help in maximizing a web site's placement in search results.
Ektron provides the following types of URL aliasing which can all be accessed within the Work-area (Settings > Configurations > URL Aliasing):
The system allows you to assign an alias to several content items at once by folder or taxonomy.
This allows users to create human and SEO friendly URLs manually using any unique name as desired.
This approach allows the creation of "hackable" URLs from which website visitors can easily determine the pattern. This allows your visitors to easily find other related content using the pattern.
If multi-site is enabled, this allows administrators to provide aliasing on the entire website. Please note that Google will consider one site only for the domain aliasing.
This approach creates URL aliases based on the taxonomy structure implemented in your Web site. Alias are generated using the page's title in addition to the hierarchal structure of the taxonomy.
Provides aliasing for community users/groups of your website to have their own personalized web address.
The community aliasing will encourage your website interactions with the users. Providing a user friendly URLs to each user or group will help users to engage effectively.
Aliasing with Ektron
The Taxonomy-based aliasing approach is an ideal choice for multilingual websites. Each language being supported would be created as a root-level entry in the hierarchy. Each category then be applied under the respective nodes to build the taxonomy hierarchy.
Aliasing Taxonomy Root
Aliasing Taxonomy Root
Multilingual Website SEO and Ektron
GPI has long been a partner with Ektron, and Ektron is one of the most popular CMS choices to drive scalable, multilingual websites that must be deployed on a global basis. With all the features included for on-site and on-page search engine optimization, Ektron is an ideal solution for multilingual websites.
Further GPI Resources on Ektron, Website Translation and SEO
Globalization Partners International is a certified Ektron Partner and has previously published several detailed presentations and case studies about using content management systems, like Ektron, to design, develop and deploy multilingual websites. You may find many of the following links useful:
- Marina Bay Sands (case study)
- Montana World Trade Center (case study)
- Website Localization and CMS
- Website Localization with Ektron
- Global SEO: 4 Top Factors
- Managing your Multilingual Website with Ektron 8.5 CMS
Further Information on Localization Resources
Globalization Partners International (GPI) frequently assists customers with multilingual website design, development and deployment. A suite of globalization tools developed by GPI can empower you to achieve your multilingual project goals: you can explore them under the Translation Tools. GPI also offers website translation and Global SEO for multilingual websites, and can evaluate your application for global readiness. Consider partnering with GPI prior translating your application or search engine optimization: this will help you avoid many mistakes and save considerable time and money on your localization projects.
Kevin Blake-Thomas - Manager, Technical Delivery - Global Website Practice
Kevin helps drive website technology and architecture decisions across GPI. He has extensive experience implementing various Web Content Management Solutions for clients and has a wide range of experience in application development using C#, VB.NET, ASP.NET, ADO.NET, Web Services, PHP, JAVA, XSL, XML, SOAP/HTTP, MS SQL, MySQL and Oracle technologies. Kevin comes from Trinidad & Tobago, twin islands located in the southern Caribbean. He has a Bachelor’s degree in Computer Science and Management Studies from the University of the West Indies. His hobbies include playing chess and mentoring University students with software projects.