Ektron Synergy – Always a Great Event
May 20, 2014
I always look forward to attending the Ektron Synergy Conference. This year's conference held earlier this month in Boston certainly did not disappoint. It is a well managed conference with strong attendance and an atmosphere that is casual and family-like. Yes, family-like! I believe it is partly due to the size, the long-term partners who attend and the Ektron team.
The conference followed three tracks: Innovation, Marketing and Developer. I followed the Innovation track which included some very good case studies of Ektron CMS implementations, such as by Johnson Controls, Jazz Aviation, Author Solutions, Wolters Kluwer and Walmart for their intranet site.
Joe Pulizzi of the Content Marketing Institute gave a great keynote on the "Power of Epic Content". Monica Wright of Search Engine Land was on the panel and provided insightful commentary on the importance of content. Content is today's word of the day. It was worth attending the conference just to hear what these industry influencers had to say.
The session called, "Igniting Inbound Marketing Engine: Why 10% of your Website Matters Most" was also very interesting. David Aponovich of Forrester Research made a great point that the title is a bit misleading. He stated that the 10% referred to in the title could actually differ 10% for each site visitor and should not be a flat 10% overall. This reset the direction of the session.
As an Ektron partner for more than 7 years, Globalization Partners International (GPI) has a deep understanding of the Ektron CMS. We assist clients and interactive agencies in their early planning phase to ensure that best practices are followed in the initial website development and include multilingual capability. This guarantees that when the site is ready to be localized, the localization workflow is executed smoothly. GPI has a team of certified Ektron developers on staff to assist clients in this process. They also support and maintain our Ektron translations services connector which is available to GPI clients for free. Our Ektron connector allows clients to easily perform the export and import functions with a few clicks of a mouse to eliminate the manual tasks.
This complements the overall service offering GPI provides our clients for website development, website localization and Global SEO services for our clients with digital needs.
I enjoyed seeing and meeting many of the folks that attended the Ektron Synergy conference this year. If we did not have a chance to meet or if you have questions about website localization, please feel free to contact me at firstname.lastname@example.org.
I am looking forward to the next Ektron Synergy conference!
Further GPI Resources on Ektron and Website Translation
Globalization Partners International is a certified Ektron Partner and has previously published several detailed presentations and case studies about using content management systems, like Ektron to design, develop and deploy multilingual websites. You may find many of the following links useful:
- Ektron Synergy: Now a Spring Event
- Managing your Multilingual Website with Ektron 8.5 CMS
- Working with Localized Metadata in EKTRON Web CMS
- Introduction to selecting a Multilingual Website CMS
- Marina Bay Sands (case study)
Further Information on Localization Resources
Globalization Partners International (GPI) frequently assists customers with multilingual website design, development and deployment. A suite of globalization tools developed by GPI can empower you to achieve your multilingual project goals: you can explore them under the Translation Tools. GPI also offers website translation and Global SEO for multilingual websites, and can evaluate your application for global readiness. Consider partnering with GPI prior translating your web application or search engine optimization: this will help you avoid many mistakes and save considerable time and money on your localization projects.
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Peter Betts - Director, Global Accounts
Peter has over 18 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.