I Survived SXSW 2014!
March 17, 2014
I am back from SXSW 2014 and happy to report that I survived! This was my first time attending the festival and my only regret was that I had to leave just when the music portion was just starting. But I will definitely plan better next year. Austin has a local saying, "Austin Weird". I would say it is more like "Austin Fun"!
The Interactive Festival is certainly impressive. I heard this year they were expecting over 40,000 attendees. The expo hall included many exciting start-up companies with interesting products like an app that only keeps your text messages for 10 seconds. (I suspect Tiger Woods already has this app.) Many app development tool companies, video services and back-up battery products were present.
Many large companies, such as Apple, took over either a local restaurant or a storefront on the nearby streets in downtown Austin. Samsung put up a tent in a parking lot. One company took over a barbeque stand. They rebranded the whole business as their own for a week or two.
GoDaddy actually bought me dinner one evening. When the bill arrived, I was told GoDaddy had picked up the tab for me-and the rest of the restaurant. They covered the meals and drinks the entire evening. Interesting marketing approach!
The SXSW Interactive Festival goes on long into the evening with book signings and parties. While the music festival started as the interactive festival was ending, you could find all styles of music down 6th Street.
The highlight of the trip was the Monday evening event Globalization Partners International (GPI) co-sponsored with our partner, Sitecore and leading digital agencies Engagency, Digital Yalo, The Escape Pod and GHI Internet Services.
Peter with Bjarne Hansen, President, Sitecore
It was great to meet such folks as Martin Keen and his team who were there to show their new Mogo product (under the Focal brand), a part of their ergonomic standing furniture line. This is Martin's new business venture since he moved on from his namesake, Keen Shoes.
Sitecore is a great partner for GPI. They have a solid team eager to support their global clients and partner network. GPI has a large focus on the interactive space as we have seen much growth in localization efforts by large B2B and B2C companies seeking to grow their international business opportunities online. A key piece to this growth is the deployment of content management systems (CMS), such as Sitecore, with strong multilingual capabilities. In support of leading CMS platforms with such capabilities, GPI has built connectors to streamline the workflow process for exporting and importing content. We recently uploaded on demand videos for each of our connector demos that can be viewed upon request. Here is the link to our Sitecore connector page: Sitecore Translation Connector.
After experiencing SXSW 2014, I am already marking my calendar for the next year ( 2015 Dates for SXSW Interactive, March 13-17). I hope to see you there!
Further information on website translation resources
Globalization Partners International (GPI) offers comprehensive website translation services with services ranging from initial translation, glossary development and copy writing to global SEO and online testing. For more information about our localization processes, please feel free to download our Website Globalization Guide. You may also benefit from our resources and blogs:
- How to Create a Quote for Website Translation Services
- 10 Tips for Website Localization
- Global SEO: 4 Top Factors
- Selecting the Right CMS to Manage International Websites
To discuss your next website translation project, please do not hesitate to contact us via e-mail at firstname.lastname@example.org, or by phone at (866) 272-5874, or by requesting a free translation quote for your next website translation project.
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Peter Betts - Director, Global Accounts
Peter has over 18 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.