News: Alibaba Gives Canada Access to the Chinese Market via Tmall Global

October 17, 2016

There's no arguing that Jack Ma's Alibaba, the Chinese ecommerce giant, is on a mission to dominate global ecommerce. In August, we wrote of the company's plans to open offices in Melbourne, Australia as part of their globalization strategy.


Now  reports they have opened the doors to Canadian ecommerce, giving Canada a 'permanent e-home on the world's biggest online shopping site' and access to over 400 million Chinese consumers.


gpi-alibaba in canada-homeJack Ma and Canadian Prime Minister, Justin Trudeau, unveiled the new cooperation at a ceremony at Alibaba Group head office in Hangzhou early in September. They also announced the launch of the Canadian Pavilion on Alibaba's shopping platform, Tmall Global. Canadian businesses, regardless of size, will be able to sell directly to Chinese consumers via the platform. At launch, 30 Canadian businesses had already set up shop on Tmall Global where they have been selling over 100 products.


In an effort to promote tourism to Canada, Air Canada, the country's biggest airline, signed a memorandum of understanding (MOU) with Alitrip, Alibaba's online travel booking platform. This will open up opportunities for Chinese travelers to access a range of travel and vacation packages to Canada, as well as visa application services online.


Tmall Global, which also offers pavilions for 18 countries including Japan, Korea, Holland, United States, New Zealand, Switzerland, France, UK, Spain, Singapore, Thailand, Malaysia and Turkey. It aims to provide the enormous Chinese consumer market with a one-stop shop for popular products from any of these countries.


Alibaba has simultaneously formed a strategic partnership with the Canadian Trade Commissioner Service in China (TCS) to facilitate the flow of goods and services between the two countries, especially by way of ecommerce.


An April 2016 report on  cross-border ecommerce by Accenture, states that China is expected to become the world's biggest cross-border B2C market by 2020.

For more information, please see: Alibaba Group Strikes a Deal With the Canadian Government.

Translation and Localization Resources


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Alibaba, Alibaba in Canada, Canadian Pavillion on Alibaba, Canadian companies doing business on Alibaba, Canadian ecommerce

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Natalie was born and raised in the state of Montana, USA where she graduated from The University of Montana with an undergraduate degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.