News: Alibaba Invests in Online Grocery Store

February 12, 2018

China's ecommerce giant, Alibaba, recently became BigBasket's largest shareholder. Alibaba invested $146 million in the Bangalore-based online grocer, accelerating its competition with Amazon in India.

 

BigBasket raised $300 million in this recent round of funding. Alibaba participated alongside Sands Capital, International Finance Corp and Abraaj Capital in this round of funding.

 

gpi-india buys grocer-1

BigBasket was founded in 2011 and has more than six million registered customers. The online grocer operates in 25 Indian cities and sells 18,000 products made by more than 1,000 brands.

 

Forrester estimates that BigBasket accounts for approximately 40% of India's $750 million online grocery market. They compete with Grofers and Amazon India.

 

The funding will help BigBasket improve its technology, analytics, infrastructure and marketing. They also have plans to build farmer networks and expand operations in the Indian cities they deliver to.

 

Additionally, there are plans for BigBasket to sign a deal with Paytm E-Commerce, which operates Paytm Mall. If that deal happens, Paytm will become BigBasket's payment platform and BigBasket will be able to sell its products on Paytm Mall. Another one of Alibaba's India investments includes a stake in Paytm's parent company, One97 Communications.

To read more, please see: Alibaba Follows Amazon's Lead, Buys Grocery Store.

Further Resources on Global Business

 

Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:

 

 

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects.

 

Sources:


https://www.reuters.com/article/us-alibaba-bigbasket/alibaba-deepens-india-push-with-bigbasket-investment-idUSKBN1FM1QW

https://www.pymnts.com/news/investment-tracker/2018/alibaba-bigbasket-online-grocery-delivery/

https://www.pymnts.com/news/investment-tracker/2017/indian-grocery-bigbasket-alibaba-partner/

Category:
Country Specific
Tags:
India, India ecommerce, BigBasket

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Vimal Panicker is from Mumbai, India, and currently lives in Dubai. He has 5 years of experience in project management, working in the translation and localization business and has managed projects for a diverse portfolio of companies in the IT, life sciences and legal industry. Vimal holds a Bachelors Degree in Commerce from Mumbai University and has a great passion for developing and maintaining client relationships. He started off his career in the localization industry and is well-informed with the tools, processes and practices. He loves working with a culturally-diverse team and believes in exceeding client expectations. For him, translation is not only a great medium to work with people from diverse cultures but also a great platform to connect with organizations from varied sectors and understand their business functions. Outside work, he loves to watch and play football and has a great interest in fitness activities.