News: Apple Names New Managing Director for Greater China

August 01, 2017

In July, Apple named Isabel Ge Mahe as Managing Director for Greater China. Apple created this new position as a way to further product localization efforts and comply with a new Chinese cyber law that requires foreign technology firms to store data locally in partnerships with Chinese companies.

 

Ge Mahe has worked at Apple for over nine years and her past projects include working with China's state-backed telecom firms to develop country-specific functions like using local telephone numbers for Apple identification numbers, SMS fraud detection and support for QR codes, which are widely used in China.

Apple Names New Managing Director for Greater China

 

According to Apple Chief Executive Officer Tim Cook, "Apple is strongly committed to invest and grow in China. We look forward to making even greater contributions under her leadership."

 

Apple's recent investments in China include:

 

  • $500 million for new research centers in Shanghai and Suzhou. Apple already has research centers in Beijing and Shenzhen.

  • In 2016, Apple invested $1 billion in Chinese ride-hailing service Didi Chuxing.

  • In 2016, Apple bought a 30% stake in three subsidiaries of Goldwind, China's biggest wind-turbine manufacturer.

To read more, please see: Apple names new managing director for China amid localisation drive.

Further Resources from GPI

 

You may gain further insight into global e-business, global SEO, website translation and country specific cultural facts and related topics by reviewing some previous blogs written by GPI:

 

 

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our translation services.  Also let us know if you have any interesting blog topics you would like us to cover in future blogs. You may also request a complimentary Translation Quote for your projects as well.

 

Sources:


http://money.cnn.com/2016/12/09/technology/apple-wind-turbine-china-investment/index.html

http://www.reuters.com/article/us-apple-china-idUSKCN0Y404W

Category:
Country Specific
Tags:
china

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Fluent in German, Greek, French and Italian (as well as English), Fotini has over 15 years of localization industry experience serving in a multitude of operational and sales roles. She has extensive experience in document, software, website and multimedia localization and manages day-to-day global production for GPI's project management and translation teams. She has lived and worked in Germany, Greece, France and the USA.