News: Ecommerce to Hit $3.3 Billion in Romania

December 14, 2017

The 2017 European Ecommerce Report named Romania the top growing ecommerce market in Europe and second in the world, following Australia. Romania's ecommerce market is expected to reach $3.3 billion (€2.8 billion) by the end of 2017, up 35% from 2016, according to the Association of Romanian Online Stores (ARMO).

 

ARMO also estimates that the Romanian market could grow to $5.9 billion (€5 billion) by 2020. In February 2015, Romania established the National Strategy on the Digital Agenda for Romania 2020. The goal of this initiative is to improve infrastructure and digital services for people in Romania.

gpi-romanian ecommerce-1

 

The European Ecommerce Report states that the average Romanian online shopper makes 8.4 online purchases annually.

 

Export.gov identifies two obstacles to continued growth in Romania: a relatively low rate of credit card ownership and the prevalence of online fraud and cybercrime.

 

In Europe as a whole, the B2C ecommerce market is predicted to reach $708 billion (€602 billion) in 2017, a growth rate of approximately 14%. Central and Eastern European countries are seeing the highest ecommerce sales growth. As mentioned, Romania is at the top with 35% growth, the markets in Slovakia and Estonia grew by 35%, Ukraine by 31% and Poland and Bulgaria by 25%.

 

Luxembourg, Russia and Switzerland are at the top in terms of cross-border online purchases.

 

In Europe, the most popular categories for online purchases are clothing, sporting goods, mobile phones, travel and computer software.

To read more, please see: Ecommerce to reach EUR 2.8 bln in Romania.

Further Resources on Global Business

 

Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:

 

 

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects.

Sources:


https://www.ecommerce-europe.eu/press-item/european-ecommerce-report-2017-released-ecommerce-continues-prosper-europe-markets-grow-different-speeds/

https://www.export.gov/article?id=Romania-ECommerce

https://www.eshopworld.com/news/2017-european-ecommerce-report/

Category:
Country Specific
Tags:
europe ecommerce, ecommerce in europe, romanian ecommerce

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