News: Is Amazon or Alibaba Winning the Global Ecommerce Race?

December 07, 2017

There is a global battle among ecommerce companies to reign supreme. They are constantly innovating and evolving to gain customers' attention and loyalty. Amazon and Alibaba are at the top and are dominating globally.


Amazon may be a more well-known name than Alibaba in the West, but both companies plan to penetrate countries in the earlier stages of ecommerce adoption and expand in more established ecommerce markets.


gpi-amazon or alibaba-home

Amazon has corporate offices, logistics and distribution centers in over 15 countries spanning the Americas, Asia and Europe and they ship to over 100 countries. Alibaba, on the other hand, focuses mainly on Asia, but they also have centers in the US, UK, Italy, France, Germany, Italy, Netherlands, Norway and Spain. They have suppliers and buyers in over 200 countries.


Amazon accounted for 53% of online sales growth in the US in 2016. They own 3% of the total retail volume in the US. Alibaba accounts for 11.8% of the total retail volume in China.


China represents a huge ecommerce market. Cross-border ecommerce spending is expected to hit $100 billion in China by the end of 2017. If Alibaba can capitalize on more of that spending, they could quickly dominate the ecommerce industry.


The US ecommerce market is expected to hit $632 billion by 2020, but the Chinese ecommerce market is expected to be worth $1.7 trillion by 2020.


In the battle between Amazon and Alibaba, it's difficult to predict who will win. Both have huge capabilities in terms of innovation and growth potential.

To learn more, check out the  infographic from to learn how both companies compete and continue to grow globally.

Further Resources on Global Business


Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:



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Peter has over 20 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.