News: The Most Visited Fashion Ecommerce Sites

March 19, 2018

SEMrush recently released a list of the most visited global fashion apparel ecommerce sites. H&M's online store,, beat out to claim the top spot, came in third place.


H&M expects their online sales to continue to grow and projects 20% growth in the next five years, a value of $9.37 billion by 2022.


According to SEMrush, total traffic to the top 50 global fashion brands rose 11.7% year-over-year. 55.5% of online visits come from direct traffic, while the remaining traffic comes from social media and referrals.

gpi-top fashion ecommerce sites-home

The traffic breakdown per country is shown below:


  • U.S.: 60.4%
  • India: 6.3%
  • Turkey: 6.3%
  • Spain: 6.3%
  • Russia: 4.2%
  • Italy: 4.2%
  • U.K.: 2.1%
  • Germany: 2.1%
  • Brazil: 2.1%
  • Japan: 2.1%
  • France: 2.1%
  • Poland: 2.1%

The top 10 most visited fashion apparel ecommerce websites are:



To read more and view the full list of companies, please see: H&M, Asos and Zara Top List of Most Visited E-commerce Sites.

Further Resources on Global Business


Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:



Please feel free to contact GPI at with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects.

Website Translation
global fashion sites, top ecommerce sites, top apparel ecommerce sites, ecommerce

News: The Top Export of Every CountryHow to Create a Quote for Document Translation Services