News: UAE Digital Marketplace, Noon, Goes Live

October 11, 2017

At the beginning of October, the Arabic-first digital platform, Noon, commenced operations in the UAE. There are now several online marketplaces operating in the region, which should benefit consumers tremendously through growing options and competitive pricing that conventional brick and mortar stores can't offer.


E-commerce sales in the region are estimated to reach Dh6.6 billion (approximately 1.7 billion USD) in 2017.


noon goes livesOther e-commerce platforms in the UAE include Amazon-owned,, Namshi, Marka VIP, and JadoPado.


Noon has offices in Riyadh and Dubai and employs talent from the region as a way to empower the region's youth to participate in the growing digital economy.


Noon was founded by Mohamed Alabbar, chairman of Emaar and the developer of the Burj Khalifa. Noon is backed by prominent Gulf investors like Saudi Arabia's Public Investment Fund and Kuwait's M.H. Alshaya & Co, with reportedly $1 billion invested in the project.


"We are excited to deliver orders to our first customers. We are proud to take this important first step in our journey, and we are committed to making Noon the region's Arabic-first e-commerce platform," said Alabbar.


Noon's product categories include electronics, fashion, home & kitchen, beauty & fragrance, baby products and grocery. The platform continues to add leading suppliers and merchandise to its portfolio of international brands. They also are opening their marketplace to emerging entrepreneurs from the region.

To read more, please see: Alabbar's shopping site Noon goes 'live': Will we see prices drop?

Further Resources on Language, Culture and Global Business

Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:



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e-commerce, MENA region

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Vimal Panicker is from Mumbai, India, and currently lives in Dubai. He has 5 years of experience in project management, working in the translation and localization business and has managed projects for a diverse portfolio of companies in the IT, life sciences and legal industry. Vimal holds a Bachelors Degree in Commerce from Mumbai University and has a great passion for developing and maintaining client relationships. He started off his career in the localization industry and is well-informed with the tools, processes and practices. He loves working with a culturally-diverse team and believes in exceeding client expectations. For him, translation is not only a great medium to work with people from diverse cultures but also a great platform to connect with organizations from varied sectors and understand their business functions. Outside work, he loves to watch and play football and has a great interest in fitness activities.