News: Will China’s Consumers Accept iPhone X’s Large Price Tag?

October 18, 2017

Will consumers in China flock to purchase the iPhone X when it arrives in Apple Stores in China on November 3rd? Analysts aren't quite sure yet.

 

Apple's iPhone X comes with a high price tag that may deter consumers. According to an article in  eMarketer, the iPhone X will cost Chinese customers RMB8,388, which is approximately $1,260. In the U.S., the device will start at $1,000.

 

apple users in china

Some analysts believe the high priced device will turn consumers away toward cheaper, but still high-end smartphones, while others believe Apple users in China will remain loyal to the brand no matter the price.

 

An interesting Penguin Intelligence survey cited in eMarketer's article found that customers who planned to purchase a new iPhone were most interested in the iPhone X and least interested in the cheaper iPhone 8. The survey also found that users of Android devices were influenced by price in purchasing decisions and users of Apple devices were less swayed by price and based their purchasing decisions on things like functionality, security and design.

 

Apple has surprised naysayers in the past and may surprise people again with their iPhone X. Apple continues to persuade users to purchase the next generation of their devices, regardless of price, so we will see if this is the case once again with iPhone users in China.

To read more, please see:  Will Consumers in China Accept iPhone X's Hefty Price Tag?

Further Resources on Language, Culture and Global Business

 

Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:

 

 

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs.  You may request a complimentary Translation Quote for your projects.

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  • opera customer service numberOn Feb 23, opera customer service number said:
    Chinese consumers are getting very excited about the iPhone X. But for Apple, which has struggled to keep up with the onslaught of competition in China's smartphone market, an upturn in fortunes may not yet be on the cards. Already, Chinese buyers are rushing to get their pre-orders before the official ...
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Jade is a native Chinese speaker from Guangdong, China. She has a degree in English (Advanced Translation and Interpreting) from the Guangdong University of Foreign Studies. Her experience includes providing Chinese translations and consecutive interpretations for global clients and events in the fields of travel, hospitality, finance and investments. She has served as a journalist/writer for Media Most Publishing, a banking relationship manager at RAK Bank and has completed freelance content work for Dubai Tourism and Conde Nast Traveller. When she’s not working, she enjoys traveling, short excursions to other Emirates, swimming, watching movies and playing table tennis.