News: Will China’s Consumers Accept iPhone’s X’s Large Price Tag?

October 18, 2017

Will consumers in China flock to purchase the iPhone X when it arrives in Apple Stores in China on November 3rd? Analysts aren't quite sure yet.

 

Apple's iPhone X comes with a high price tag that may deter consumers. According to an article in  eMarketer, the iPhone X will cost Chinese customers RMB8,388, which is approximately $1,260. In the U.S., the device will start at $1,000.

 

apple users in china

Some analysts believe the high priced device will turn consumers away toward cheaper, but still high-end smartphones, while others believe Apple users in China will remain loyal to the brand no matter the price.

 

An interesting Penguin Intelligence survey cited in eMarketer's article found that customers who planned to purchase a new iPhone were most interested in the iPhone X and least interested in the cheaper iPhone 8. The survey also found that users of Android devices were influenced by price in purchasing decisions and users of Apple devices were less swayed by price and based their purchasing decisions on things like functionality, security and design.

 

Apple has surprised naysayers in the past and may surprise people again with their iPhone X. Apple continues to persuade users to purchase the next generation of their devices, regardless of price, so we will see if this is the case once again with iPhone users in China.

To read more, please see:  Will Consumers in China Accept iPhone X's Hefty Price Tag?

Further Resources on Language, Culture and Global Business

 

Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:

 

 

Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs.  You may request a complimentary Translation Quote for your projects.

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Natalie was born and raised in the state of Montana, USA where she graduated from The University of Montana with an undergraduate degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.