The Internet in Brazil Today: 5 Quick Facts

April 05, 2018

Here is a quick, high level look at what is happening online in Brazil.

1. Internet Penetration


Approximately 66% of Brazil's population accessed the internet in 2017, which is 139 million people. This number is the same as 2016. While internet and social media usage have heavy penetration in the country, growth has stalled. Of the population that does access the internet, 90% do so daily and they spend an average of 26 hours a week online. This is the highest in Latin America.

2. Top Search Engines


The leading search engine is Google with a 97% usage rate. Bing and Yahoo! are the only other search engines that register above 1%.

3. Mobile Usage


Brazil has a heavy penetration for mobile phone use, ranking 4th globally. The penetration rate is 138%, well above the global market average of 115%. Smartphones make up the large majority of the mobile phones used in Brazil.

4. Ecommerce


Ecommerce is alive and well in Brazil, even during the recent economic downturn ecommerce still grew and is projected to further expand in 2018. Ecommerce grew by 11.5% in 2017 and it is projected that 2018 will see a 10% growth rate.


Consumers in Brazil have certainly become accustomed to ecommerce, but the issues that stifle growth are high taxes and logistics challenges within the country.


52% of consumers in Brazil use the internet for their shopping research before buying. Global companies should take note of this as companies that want to succeed in B2C in Brazil should have a localized website and address global SEO to support Google searches and research being performed on products and services.

5.Online Payments


Nathan Lustig wrote a wonderful article that describes a key payment issue for ecommerce sites that are not local to Brazil. Consumers in Brazil are charged an additional tax of 6.38% when buying from a site outside of Brazil.


He points out that 90% of online shoppers in Brazil do not have credit cards. The most popular form of payment for online purchases is via bank slips.



It is important to understand the challenges in other markets to take advantage of the opportunities. In the case of Brazil, it possesses a great opportunity for companies to succeed in ecommerce, but you must understand how Brazilians prefer to make payments, where they like to shop online and have a localized website.

Further Resources on Global Business


Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:



Please feel free to contact GPI at with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects.



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Brazil, internet stats of brazil

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Peter has over 20 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.