Latest Blog Entries
- GPI at Internet Retailer Conference & Exhibition in Chicago June 4-7th #IRCE
May 15, 2013 0 Comments
Globalization Partners International will be exhibiting at the Internet Retailer Conference & Exhibition event in Chicago, IL June 4-7. The Internet Retailer show is the world’s largest e-commerce event showcasing the latest e-commerce practices and technologies. There will be 100-plus conference sessions and more than 600 exhibits of e-commerce solutions providers.
- Website Translation: Launch, Linguistics and Locales
May 13, 2013 1 Comments
Providing professional website translation and copywriting is both an art and a science. The science part of it requires organization, research, cultural understanding and development of a glossary and style guide, among other tasks. Each of these topics could be a blog of its own, but I wanted to touch on their place and importance briefly in the website translation process.
This blog is a continuation of our series on the process of translating a website.
- Best Practices for Android Multi-language Applications
May 09, 2013 0 Comments
Android powers hundreds of millions of mobile devices in more than 190 countries around the world. Every day new users power up their Android devices for the first time and start looking for apps, games, and other digital content.
With the largest installed base of any mobile platform, marketers must ensure they are leveraging this channel or they might miss out on opportunities.
This blog highlights the support available for different languages/locales over the lifetime of the Android platform. It shows that Android remains committed to its user base to ensure digital content can be targeted in multiple languages to better engage with your target audience.
- Insights into Spanish Translations for Latin America
May 06, 2013 0 Comments
Latin American Spanish is a term used to describe the Spanish language spoken by the populations of Mexico, most of Central and South America, Cuba, the Dominican Republic, and Puerto Rico. Each region introduces its own dialect and pronunciation differences, but the written language is sufficiently similar to group into the same category.
At the time of localization, even though any Spanish-speaking person in Mexico will clearly understand a written text from someone in Argentina, it is very important that the subtle differences among the Spanish variations are taken into account so the target audience has the feeling of reading a text truly addressed to them.
- Localization Strategy for Global E-Retailers
April 29, 2013 0 Comments
There is a huge opportunity waiting for those e-retailers brave enough to cross international borders and market to a global audience. E-retailers that treat localization and translation as fundamental parts of their global marketing and content strategies rather than as an afterthought stand to gain the largest piece of a very large $1 Trillion+ global pie.
Let’s take a look at the key translation and localization components of a truly global content strategy for E-Retailers.
- Bill Gates Handshake: A kiss is just a kiss AND a handshake is just a handshake…
April 24, 2013 0 Comments
“Gates, 57, might have not realized it Monday, but a one-hand shake in Korean culture - and also in Asia - is notably casual, done only when the other party is a good friend, of the same or younger age. Using one hand with the other tucked in the pants pocket is considered rude here, done when one is expressing superiority to the other.”
Being part of a profession that works every day in a multicultural environment with people from almost every country around the globe, we understand that certain protocol is appropriate based on your locale and audience.
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!