Latest Blog Entries

Localization Strategy: Mining and Construction

June 16, 2017 Comments

Mining and construction (M&C) was one of the first modern-day industries to focus on global business opportunities. After attending a couple M&C conferences this spring, it seems that translation is mostly driven by a specific client project need rather than to attract new business in a broader mark...

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Category:
Language Translation Facts
Tags:
mining and construction
Translating Multimedia Content: Videos

June 14, 2017 Comments

Videos are a great digital marketing tool you can use to promote your products and services. To effectively use videos to enter new global markets, it is important to professionally localize them into the languages of the markets you are targeting using the right tools and translation best practices...

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Category:
Language Translation Facts
Tags:
multimedia, video
Create Effective International Content

June 05, 2017 Comments

Every company hopes that their global digital content effectively attracts their international customers. According to Bruno Herrmann, there are seven indicators to measure international content and brand effectiveness: meaningfulness, usability, accuracy, consistency, differentiation, learnability ...

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Category:
Language Translation Facts
Tags:
content strategy
What to Consider when Hiring an Interpreter

May 10, 2017 Comments

Globalization has caused an increased need for translators and interpreters for many situations ranging from business and academic conferences to travel and tourism events. When you need to communicate in any situation, it is important to focus on certain aspects to make the most of the experience f...

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Category:
Language Translation Facts
Tags:
interpreters, interpretation
Optimize Your Translation QA Checklists

March 29, 2017 Comments

Quality assurance (QA) is a best practice that spans across all industries and sectors. It is a way to ensure that all steps of a process are executed correctly, ensuring deliverables are accurate....

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Category:
Language Translation Facts
Tags:
QA checklists
The Mighty Translation Memory

March 23, 2017 Comments

Translation memory (TM) should sound extremely familiar to anyone who is involved in the localization and translation industry. To define it simply, a TM is a centralized database of translated content. It saves all the previously translated content into “units,” such as paragraphs, sentences or eve...

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Category:
Language Translation Facts
Tags:
translation memory

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