Latest Blog Entries

Google Eliminates AdWords’ Converted Clicks, What Now?

November 06, 2016 Comments

In late September, Google retired AdWords' converted clicks and conversions will now be taking their place. This change is a result of Google now considering converted clicks an outdated metric....

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Category:
Global SEO
Tags:
google adwords, google adword changes, seo, multilingual seo
News: Translating Social Media

October 30, 2016 Comments

As a content distribution platform, social media has enormous clout. A 2016 PwC Total Retail survey which polled 23,000 online consumers, showed that social media is a major driver of consumer purchasing decisions. They found that two-thirds of respondents said social media influences their online s...

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Category:
Global SEO
Tags:
social media, social media translation, translating social media
SEO for China’s Baidu

October 24, 2016 Comments

Baidu is China's largest search engine and has nearly 75% market share of the Chinese search engine market. Which means, the visibility of your website in the Chinese market depends on how well you optimize your content for Baidu. But where do you start? China has very strict internet laws and th...

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Category:
Global SEO
Tags:
Baidu, SEO tips for Baidu, Baidu SEO, global SEO, SEO for China, China's Baidu SEO tips
News: Facebook Files Patent for Machine Learning Dialect Identification

October 03, 2016 Comments

On August 28th, Facebook filed a patent for "Machine Learning Dialect Identification" with the U.S. Patent & Trademark Office. This smart language dialect identification system will create classifiers for language dialects. These rules categorize how different words are used and as the machine recog...

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Category:
Global SEO
Tags:
facebook, facebook machine learning, facebook translation, facebook machine translation, facebook machine learning patent
Reaching China's Social Media Networks

August 26, 2016 Comments

The Chinese social media landscape is huge. In fact, it's the largest in the world and presents a tremendous opportunity for companies going global to tap into a new market. In 2016, it is expected that 37.33 percent of the Chinese population will be accessing social networks, which translate...

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Category:
Global SEO
Tags:
China, China's social media, wechat, tencent, social media use in China
News: Facebook Tests Multilingual Composer

August 18, 2016 Comments

On June 1st, Facebook began testing a new automatic translation feature that will allow users to post updates in multiple languages at the same time. The tool, which is already available for Pages, will now be distributed to individual users as well. With the multilingual composer, Page autho...

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Category:
Global SEO
Tags:
facebook, facebook languages, facebook multilingual composer

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