Latest Blog Entries

How to Begin a Global SEO Strategy

August 16, 2018 Comments

I have worked on many global SEO projects and have identified a few items that will help companies get started with their global SEO strategies. Companies need to do more than translate their websites if they want to be found in their global audiences' local searches. In this blog, I will highlight ...

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Category:
Global SEO
Tags:
Global SEO, SEO strategies, International SEO
How to Use Social Media for Business: Germany

July 25, 2018 Comments

According to a recent study conducted by ARD and ZDF, two major German public television companies, more than 85% of Germans are online, but only about half of them are on social media platforms. This is much less than their European counterparts. The reasons for this discrepancy can be traced back ...

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Category:
Global SEO
Tags:
German social media, doing business in German, social media marketing
How to Create a Content Strategy for Multilingual Content

February 28, 2018 Comments

In the digital marketing landscape, everyone is always talking about content. Global companies are seeking out new markets and looking for more customers in other countries and regions. Website content is the most important avenue for marketing to global audiences. So naturally, this brings up sever...

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Category:
Global SEO
Tags:
Content Strategy, website translation, Multilingual SEO
Global SEO Tips

February 05, 2018 Comments

In my previous blog, 5 SEO Trends to Keep Up With, I highlighted some trends to follow to help you achieve your desired SEO goals. In this blog, I will discuss some specific ways to optimize your website for your global audiences....

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Category:
Global SEO
Tags:
global seo
Global Internet Users in 2018: 4 Billion and Counting!

February 02, 2018 Comments

I recently came across a newly released report on social media and global digital trends by social media management platform Hootsuite and creative agency We Are Social. The highly informative report Digital in 2018 is a yearly publication that represents 239 countries and territories and provides i...

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Category:
Global SEO
Tags:
digital trends, global ecommerce, global internet use
Doing Business in Finland

January 16, 2018 Comments

One of the most evenly diversified economies in Europe is found in Finland. They have a mix of services, manufacturing, natural resources, electronics, technology and other industries. Despite this diversification, Finland’s economy has had a hard time recovering from the 2008 financial crisis. ...

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Category:
Global SEO
Tags:
Finland, doing business in Finland

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