Latest Blog Entries
- How to Integrate International SEO into The Translation Process
February 25, 2013 0 Comments
With the predominance of budgets spent on online global marketing, website content localization is becoming more important to marketers. Expanding your online presence into international markets must involve a solid content strategy and well-planned execution in order to meet your business goals in these new markets.
The process of providing localized content for your target markets should always include comprehensive website localization along with an effective SEO strategy. In this blog post we will discuss how to integrate international SEO into the website translation and localization process.
- Best Practices for International PPC Campaigns
January 28, 2013 1 Comments
International Pay Per Click (PPC) campaigns are effective for businesses and companies that seek to expand globally. There are several important variables to consider for each target market and language. To gain and sustain success with your multilingual PPC, your effort will need to fully address these considerations. In this blog post we will explain some of the best practices for an international PPC campaign.
The goals of any international PPC campaign should be to achieve the conversion rates for each of your target markets that meet or exceed your stated ROI goals.
- Come hither! Translate for Twitter
December 17, 2012 0 Comments
You’d have to have been living under a rock during the recent Arab Spring to be unaware of the power of Twitter to change the world. In global politics, business, and as a social networking medium, Twitter is an indispensable tool for millions. An average of 200 million Tweets are sent each day, in English and--as of press time—in 33 other languages. How tweet is that?
- Optimizing your Hotel’s Digital Marketing Efforts for Global Guests
December 06, 2012 1 Comments
Digital marketing for hotels is becoming increasingly challenging. Hotel digital marketing is no longer about booking engines and flash galleries with great pictures. The interesting pictures and detailed information about a hotel’s services, room descriptions and availability, and pricing are not enough to truly compete for your potential guests’ attention in the digital space. In order to thrive and be noticed in digital, you will always need to expand your marketing efforts and follow your guests into new channels and digital networks that emerge every day.
- Content Strategy at Adobe Day - Lavacon and Localization World 2012
October 14, 2012 0 Comments
I had the privilege to attend Adobe’s preconference workshop “Adobe Day” at the Lavacon Content Strategy conference in Portland, Oregon last week. For a list of speakers, thought leaders and attendees, please check out Adobe Day at Lavacon.
The theme was accurately summarized as “The future of TechComm is no longer in the future”, and the half day workshop.
- How to Create a Content Strategy for Multilingual Content
July 10, 2012 4 Comments
In the online marketing landscape everyone is always talking about content. And in this search-centered world as we all know, the most famous quotes by online marketers is “Content is King”. Global companies are seeking out new markets and looking for more customers in other countries and regions. Online content and specifically a company’s website is the most important venue for marketing to global audiences. So naturally, this brings up several questions
Welcome to GPI's Translation Blog! Being a Translation Agency means finding ourselves immersed in all types of interesting discussions about global business, translation companies, document translation, software translation, website translation, global search engine marketing and optimization (SEM/SEO) and a wide range of language translation and technology topics. With our Translation Blog, we will try to share those conversations with you!
Enjoy the ones you find interesting and feel free to start a discussion with our team and the world!