Latest Blog Entries

Why Negative Keywords Can Be Positive ROI

February 17, 2014 1 Comments

A typical global SEO strategy usually focuses on positive keywords and ads related to a product or service, and eventually the localization of these keywords for other markets. While keywords are essential for an online search, you want to ensure that you use the best keywords to end up in the top s...

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Category:
Global SEO
Tags:
Multilingual Keywords, Global SEO, Global SEM
Search Engine Marketing Benefits for Hotels

February 04, 2014 Comments

Most hotel websites are developed with useful features like booking engines, city guides and photo galleries, but not all hotel websites are doing enough to bring in the qualified traffic to engage with these great features. Today, it is not easy to get your hotel website noticed by search engines a...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Hotels PPC, Multilingual PPC
Simple Guide to International Hotel Search Engine Marketing

October 07, 2013 Comments

The hospitality industry has been growing online by leaps and bounds during the past few years. Learning about a hotel, its rooms, amenities, location in a city and finally making reservations all occur online now-a-days. Realizing the importance of strong online presence for your hotel is now criti...

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Category:
Global SEO
Tags:
Hotel SEO, Global SEO, Hotel Translation Services
How to Integrate International SEO into The Translation Process

February 25, 2013 Comments

With the predominance of budgets spent on online global marketing, website content localization is becoming more important to marketers. Expanding your online presence into international markets must involve a solid content strategy and well-planned execution in order to meet your business goals in ...

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Category:
Global SEO
Tags:
International SEO, Translation Services
Customizing your Online Content Strategy for UAE Market

February 04, 2013 Comments

As we all know, businesses operating in the United Arab Emirates (UAE) need to cater to a diverse audience representing many different nationalities, cultures, and languages. As such, there is no “one size fits all” approach to developing a successful website content strategy for this region. Many c...

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Category:
Global SEO
Tags:
UAE, Website Translation, Content Strategy
Best Practices for International PPC Campaigns

January 28, 2013 1 Comments

International Pay Per Click (PPC) campaigns are effective for businesses and companies that seek to expand globally. There are several important variables to consider for each target market and language. To gain and sustain success with your multilingual PPC, your effort will need to fully address t...

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Category:
Global SEO
Tags:
Global SEO, International PPC

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