Latest Blog Entries

Translating Inbound Marketing Content: eBooks

January 19, 2016 Comments

Inbound marketing, as opposed to traditional outbound marketing that focuses on cold calls, mass mailings, print ads and trade shows, seeks to attract a customer's interest and build brand loyalty by educating with relevant and compelling information. Quite often those efforts are limited to English...

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Category:
Global SEO
Tags:
inbound marketing, eBook translation, content translation
Identifying Buyer Personas

January 15, 2016 1 Comments

To attract an audience to your goods or services, you need to know the specific people you are trying to attract. This applies to both B2B and B2C companies. Who is the consumer or the person at the company you want to reach, engage with and ultimately convert into a customer? Where do they live? Ho...

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Category:
Global SEO
Tags:
buyer personas, personas, inbound marketing
SEO Facts INFOGRAPHIC

January 12, 2016 3 Comments

Search engine optimization (SEO) is the process of increasing organic search engine traffic to a website or a web page. Incorporating the tactics in this process helps search engines, like Google, find your content and deliver that content to your intended audiences. SEO strategies can be confusing ...

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Category:
Global SEO
Tags:
SEO Infographic, SEO facts, SEO tips
The Mobile Traveler: Tips for Using Your Mobile Device Overseas

December 10, 2015 Comments

If traveling for business is part of your job description and being offline or permanent voicemail is really not an option, then being able to use your mobile device overseas in a smart and economic way will require some research in terms of the best plans and options to select....

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Category:
Global SEO
Tags:
mobile, mobile devices, using mobile devices overseas, international mobile plans
Translating Inbound Marketing Content: Landing Pages

December 09, 2015 Comments

Landing pages are web pages built for capturing visitor's information and include a form for obtaining contact details and a call-to-action (CTA) with a content offer. These pages are designed to organically attract traffic and engage with your website visitors. They are key components of inbound ma...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, landing pages, translating landing pages
How To Analyze Your Website: Part 2

November 26, 2015 Comments

I recently wrote a blog detailing the initial steps for conducting an SEO website audit, How to Analyze Your Website: Part 1. The second installment of this series will explore design components of your website to analyze and optimize for visibility and search engine ranking....

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Category:
Global SEO
Tags:
SEO, Global SEO, Website Analysis

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