Latest Blog Entries

Best of 2015: Global Digital Marketing and SEO Blogs

March 07, 2016 1 Comments

As part of its enhanced eBook collection (Translation eBooks) Globalization Partners International (GPI) has published its latest educational eBook entitled "Best of 2015: Global Digital Marketing & SEO Blogs". The Best of 2015 Blog Series contains a collection of the most popular blogs for 2...

Click here for complete blog.

Category:
Global SEO
Tags:
best of 2015 blogs, global seo blogs, digital marketing blogs
SEO Basics: Optimizing Your eCommerce Website

February 18, 2016 2 Comments

eCommerce businesses rely heavily on internet-based technologies and search engines to attract audiences, convert leads and close delighted customers. So it easy to see why these companies depend on search engine optimization (SEO) strategies and techniques to attract and convert targeted local and ...

Click here for complete blog.

Category:
Global SEO
Tags:
ecommerce, seo for ecommerce, ecommerce seo
Global eCommerce Trends for 2016

February 04, 2016 2 Comments

2015 is behind us and 2016 is already in full swing, which means eCommerce is front and center for U.S. and worldwide retailers. Global consumers' demands for easy, creative and more personalized ways to complete online transactions is feeding an ever-growing market with no slowdown in sight. The ke...

Click here for complete blog.

Category:
Global SEO
Tags:
eCommerce, eCommerce trends, global eCommerce
How to Translate Your Keywords

January 22, 2016 Comments

As a localization provider I have talked with many companies and SEO agencies who like to use Google Translate to translate their keywords. Other companies use someone in their office for keyword translation. In either case these are not the ways to run an effective global content marketing program....

Click here for complete blog.

Category:
Global SEO
Tags:
keyword translation, keyword localization, keyword translation mistakes
Translating Inbound Marketing Content: eBooks

January 19, 2016 Comments

Inbound marketing, as opposed to traditional outbound marketing that focuses on cold calls, mass mailings, print ads and trade shows, seeks to attract a customer's interest and build brand loyalty by educating with relevant and compelling information. Quite often those efforts are limited to English...

Click here for complete blog.

Category:
Global SEO
Tags:
inbound marketing, eBook translation, content translation
Identifying Buyer Personas

January 15, 2016 1 Comments

To attract an audience to your goods or services, you need to know the specific people you are trying to attract. This applies to both B2B and B2C companies. Who is the consumer or the person at the company you want to reach, engage with and ultimately convert into a customer? Where do they live? Ho...

Click here for complete blog.

Category:
Global SEO
Tags:
buyer personas, personas, inbound marketing

12345671819

All entries in one page