Latest Blog Entries

Global eCommerce Trends for 2016

February 04, 2016 2 Comments

2015 is behind us and 2016 is already in full swing, which means eCommerce is front and center for U.S. and worldwide retailers. Global consumers' demands for easy, creative and more personalized ways to complete online transactions is feeding an ever-growing market with no slowdown in sight. The ke...

Click here for complete blog.

Category:
Global SEO
Tags:
eCommerce, eCommerce trends, global eCommerce
How to Translate Your Keywords

January 22, 2016 Comments

As a localization provider I have talked with many companies and SEO agencies who like to use Google Translate to translate their keywords. Other companies use someone in their office for keyword translation. In either case these are not the ways to run an effective global content marketing program....

Click here for complete blog.

Category:
Global SEO
Tags:
keyword translation, keyword localization, keyword translation mistakes
Translating Inbound Marketing Content: eBooks

January 19, 2016 Comments

Inbound marketing, as opposed to traditional outbound marketing that focuses on cold calls, mass mailings, print ads and trade shows, seeks to attract a customer's interest and build brand loyalty by educating with relevant and compelling information. Quite often those efforts are limited to English...

Click here for complete blog.

Category:
Global SEO
Tags:
inbound marketing, eBook translation, content translation
Identifying Buyer Personas

January 15, 2016 1 Comments

To attract an audience to your goods or services, you need to know the specific people you are trying to attract. This applies to both B2B and B2C companies. Who is the consumer or the person at the company you want to reach, engage with and ultimately convert into a customer? Where do they live? Ho...

Click here for complete blog.

Category:
Global SEO
Tags:
buyer personas, personas, inbound marketing
SEO Facts INFOGRAPHIC

January 12, 2016 3 Comments

Search engine optimization (SEO) is the process of increasing organic search engine traffic to a website or a web page. Incorporating the tactics in this process helps search engines, like Google, find your content and deliver that content to your intended audiences. SEO strategies can be confusing ...

Click here for complete blog.

Category:
Global SEO
Tags:
SEO Infographic, SEO facts, SEO tips
The Mobile Traveler: Tips for Using Your Mobile Device Overseas

December 10, 2015 Comments

If traveling for business is part of your job description and being offline or permanent voicemail is really not an option, then being able to use your mobile device overseas in a smart and economic way will require some research in terms of the best plans and options to select....

Click here for complete blog.

Category:
Global SEO
Tags:
mobile, mobile devices, using mobile devices overseas, international mobile plans

12345671920

All entries in one page