Latest Blog Entries

Translating Inbound Marketing Content: CTAs

November 05, 2015 Comments

Offering localized versions of your website for your global audiences to experience in their native language is a great content marketing strategy. But every component of those websites must be localized, from the images to the call-to-actions (CTAs), for the multiple markets and locales your compan...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, CTAs, CTA translation
Translating Inbound Marketing Content: eBooks

October 26, 2015 Comments

Successful inbound marketing strategies include creating content your website visitors will find valuable. This is equally true for the target audiences of both your domestic and global websites. Often what is done for the English corporate website is not always followed for the global websites. Fai...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, ebook translation
4 Simple Tips to Reduce Your Bounce Rate

October 22, 2015 Comments

High bounce rates can derail your global SEO efforts and be detrimental to your outstanding content. Having a high percentage of visitors who navigate away from your website after only viewing one page is an indicator that there is something on your site that needs immediate attention. Simple naviga...

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Category:
Global SEO
Tags:
bounce rate, reducing bounce rates, seo for bounce rates
Content Audits Part 4: Web Content Audits

October 19, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also wrote a blog post on Content Audits Part 3: Marketing Collateral Audits. Your websi...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, web content audits
Content Audits Part 3: Marketing Collateral Audits

October 12, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. You can also reduce rework by decreasing the number of times content is created and you ca...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, marketing collateral audits
Content Audits Part 2: Technical Content Audits

October 05, 2015 Comments

Today I'll dig deeper into the concept of a content audit by applying it to technical content typically found in quick reference guides, installation manuals and operation manuals. Oftentimes, content in these documents such as specifications, product descriptions, contact information and troublesho...

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Category:
Global SEO
Tags:
content strategy, content audits, technical content audits, global content

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