Latest Blog Entries

Translating Inbound Marketing Content: Email

November 18, 2015 Comments

Most leading market research firms confirm that almost 75% of global internet users conduct research online on the products they want to buy so it is very important to have a website that is rich in content and attracts, engages and educates the consumer. It is critical that the same approach applie...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, email marketing, email translation
Content Strategy: Content Reuse

November 12, 2015 Comments

A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and redu...

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Category:
Global SEO
Tags:
content strategy, content reuse, content marketing
13 Tips to Optimize your LinkedIn Profile

November 11, 2015 2 Comments

LinkedIn is the largest business networking site in the world. As a result, LinkedIn is a powerful tool for sales professionals. However, some sales professionals struggle with getting the most out of their LinkedIn profiles to network and reach leads. In this blog I will discuss 13 easy tips to opt...

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Category:
Global SEO
Tags:
LinkedIn, Optimize LinkedIn Profile, Social Media Optimization
Translating Inbound Marketing Content: Blogs

November 10, 2015 Comments

Inbound marketing is an effective strategy used to attract customers by providing information relevant to their needs, rather than reaching out through traditional outbound marketing. The great content you create is one of the most effective ways to attract customers. By translating and localizing y...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, blogs, blog translation
Translating Inbound Marketing Content: CTAs

November 05, 2015 Comments

Offering localized versions of your website for your global audiences to experience in their native language is a great content marketing strategy. But every component of those websites must be localized, from the images to the call-to-actions (CTAs), for the multiple markets and locales your compan...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, CTAs, CTA translation
Translating Inbound Marketing Content: eBooks

October 26, 2015 Comments

Successful inbound marketing strategies include creating content your website visitors will find valuable. This is equally true for the target audiences of both your domestic and global websites. Often what is done for the English corporate website is not always followed for the global websites. Fai...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, ebook translation

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