Latest Blog Entries

Translating Inbound Marketing Content: Landing Pages

December 09, 2015 Comments

Landing pages are web pages built for capturing visitor's information and include a form for obtaining contact details and a call-to-action (CTA) with a content offer. These pages are designed to organically attract traffic and engage with your website visitors. They are key components of inbound ma...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, landing pages, translating landing pages
How To Analyze Your Website: Part 2

November 26, 2015 Comments

I recently wrote a blog detailing the initial steps for conducting an SEO website audit, How to Analyze Your Website: Part 1. The second installment of this series will explore design components of your website to analyze and optimize for visibility and search engine ranking....

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Category:
Global SEO
Tags:
SEO, Global SEO, Website Analysis
Translating Inbound Marketing Content: Forms

November 24, 2015 Comments

Producing great content in English seems mandatory for most reputable brands and a great way for SMEs to level the marketing playing field, but localizing content should be just as much of a focus when a brand is looking to expand globally. In previous blogs we covered translating and localiz...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, forms, translating forms
How To Analyze Your Website: Part 1

November 20, 2015 Comments

Conducting a search engine optimization (SEO) audit of the content and markup of your website will help improve your visibility to customers and ranking in search engine results. In part one of my SEO analysis series I will discuss how to evaluate search engine indexing and keyword strategies...

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Category:
Global SEO
Tags:
SEO, Global SEO, Website Analysis, SEO Audit
Translating Inbound Marketing Content: Email

November 18, 2015 Comments

Most leading market research firms confirm that almost 75% of global internet users conduct research online on the products they want to buy so it is very important to have a website that is rich in content and attracts, engages and educates the consumer. It is critical that the same approach applie...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, email marketing, email translation
Content Strategy: Content Reuse

November 12, 2015 Comments

A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and redu...

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Category:
Global SEO
Tags:
content strategy, content reuse, content marketing

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