Latest Blog Entries

Content Strategy: Auditing for Localization

October 01, 2015 Comments

In my previous blog post on Content Strategy: Content Audits, I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also explained that a content audit is a step towards putting a content strategy in place. In gene...

Click here for complete blog.

Category:
Global SEO
Tags:
content strategy, content localization, content audit, content audits for localization
Content Strategy Part 1: Content Audits

September 25, 2015 1 Comments

A lot of organizations generate content from many different resources and departments and produce it in varying formats such as web, PDFs and paper. Oftentimes, the resources generate the same content in different forms in isolation from other departments or functions, which is known as working in a...

Click here for complete blog.

Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content
Google’s New Logo, Why?

September 23, 2015 Comments

Google introduced a new logo on September 1st. The company writes in the official blog "Google has changed a lot over the past 17 years-from the range of our products to the evolution of their look and feel. And today we're changing things up once again." ...

Click here for complete blog.

Category:
Global SEO
Tags:
Google, Google's Logo, DTP
SEO for Global Content

September 22, 2015 Comments

SEO for global content means creating and optimizing valuable, relevant, quality and target market appropriate content to attract and acquire audiences from search engines. It also means creating content translated and localized for each of your audiences....

Click here for complete blog.

Category:
Global SEO
Tags:
global content, global SEO, Content SEO, SEO for global content
Are You Seeing a Decline in Twitter Followers?

September 16, 2015 Comments

Social Media Marketing is an effective digital marketing strategy to use to connect and engage with all your audiences. Most marketers are focused on optimizing their websites for favorable search rankings, but optimizing your social media platforms, like Twitter, is also something that is important...

Click here for complete blog.

Category:
Global SEO
Tags:
Twitter, twitter followers, social media marketing, SEM, Global SEM
5 Things That May Be Limiting the Success of Your Global Website

September 15, 2015 Comments

Digital marketing has evolved quickly. As a result, marketers are often focused on their English content, website or eCommerce presence. From talking with companies, I have found a few areas that often get overlooked, but are crucial to a successful global marketing plan....

Click here for complete blog.

Category:
Global SEO
Tags:
Global SEO, Website Localization, Localization, L10N

12456781718

All entries in one page