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Hispanics become second largest USA consumer market

July 29, 2010 Comments

Hispanics now make up the second largest consumer group in the USA after non-Hispanic whites, who are the largest group with 200 million. One in every six U.S. residents is now Hispanic. The 2010 Census is expected to count 50 million Hispanics, whose population in America has increased 42% over the...

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Category:
Country Specific
Tags:
website localization, domestic e-commerce, Hispanic, latinos, Spanish, translation, cultural branding
8 Insights into German Website Localization

July 16, 2010 Comments

Any online market campaign in Europe must include Germany, a country with the largest national economy in Europe and the fourth largest GDP in the world. Germany is also the second biggest global exporter of goods and the third biggest global importer of goods. Compared to other European countries, ...

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Category:
Country Specific
Tags:
Country, Germany, Localization, Translation, Culture, Language, website
7 Insights into Japanese Website Localization

May 27, 2010 4 Comments

With the world's third largest economy (around $5 trillion GDP) and a high percentage of Internet users, Japan is not a marketplace that you can afford to ignore. Website localization and globalization for Japan requires careful consideration for cultural and linguistic factors. This blog gives you ...

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Category:
Country Specific
Tags:
Country, Japan, Localization, Translation, Culture, Language, website
Indian Website Localization

May 19, 2010 Comments

If you wish to be successful selling your products or services on-line to the highly strategic Indian marketplace, there are many factors to consider, from cultural and linguistic to consumer preferences. This blog post will provide highlights on understanding Indian consumer behavior and Indian cul...

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Category:
Country Specific
Tags:
Country, India, Localization, Translation, Culture, Language, website
Brazilian Portuguese Website Localization and E-Business

April 27, 2010 5 Comments

With nearly 50 million Internet users and an Internet growth rate of 9%, Brazil is an e-Commerce market that is hard to ignore. Brazil is another cornerstone of BRIC, the acronym for Brazil, Russia, India and China. BRIC represents the four largest economies outside the OECD (Organisation for Econom...

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Category:
Country Specific
Tags:
Brazilian Portuguese, Web Localization, Translation, Culture
Russian Website Localization and E-Business

April 13, 2010 Comments

Russia is a cornerstone of BRIC, the acronym for Brazil, Russia, India and China. BRIC represents the four largest and fastest growing economies in the developing world. Russia is one of the largest economies in Europe which has an increasing demand for consumer products, propelled by the growing Ru...

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Category:
Country Specific
Tags:
Country, Russia, Localization, Translation, Culture, Language, website
Arabic Website Localization for the UAE

March 30, 2010 Comments

The United Arab Emirates (UAE) is a rich market with disproportionate growth and wealth for its small population: the country has purchasing power of over $145 billion, with an annual growth rate of over 8.5% (2007), yet the population is only 4.4 million. On-line spending exceeds $37 million with a...

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Category:
Country Specific
Tags:
Country, UAE, MENA, Localization, Translation, Culture, Language, website
Doing Business via the WWW in China

March 19, 2010 Comments

If you wish to be successful selling your products or services to the largest consumer group on earth, there are many factors to consider, from cultural and linguist to consumer preference. This blog will provide highlights on understanding Chinese consumer behavior and cultural values. Based on va...

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Category:
Country Specific
Tags:
Country, China, Localization, Translation, Culture, Language, website

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