Latest Blog Entries

Appropriate Arabic Language Usage for Advertising

October 18, 2011 Comments

Arabic has long been considered one of the richest and most poetic languages in the world. Where is the balance between maintaining the beauty and tradition of the Arabic language with the need for short, succinct advertising messages? Is the Arabic language being compromised by a new vocabulary bei...

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Category:
Country Specific
Tags:
UAE, DTP, Dubai, Arabic, MENA, Advertising, Marketing
Speaking the Languages of Online Marketing in UAE

May 17, 2011 3 Comments

Most Arabic online users or Arabic residents in the UAE are bilingual; they are able to read both the Arabic language and the English language. This means that you’ll have to “think like them” and “speak their languages” to ensure that your marketing message serves their goals and your goals. Doing...

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Category:
Country Specific
Tags:
UAE, United Arab Emirates, Dubai, Arabic, language, WWW L10N, cultural L10N, SEO, SEM, keywords
When Machine Translation Backfires in Chinese

May 05, 2011 3 Comments

It has been long discussed whether machine translation (MT) is reliable and if MT can replace “human translation” in the near future. As this blog shows, MT is not a good solution for “quick translation,” especially if critical business or diplomatic relations are at stake. CAT (Computer Assisted T...

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Category:
Country Specific
Tags:
Machine translation, Google, China, Chinese, translation, copywriting, localization, advertising
2011 The Year of International Social Media

January 13, 2011 8 Comments

Over the past 10 years, English internet content grew only 281%, while Chinese internet content grew by 1,277%. Social media is one of the most significant factors contributing to content growth in all languages. Global marketing and global social media will further increase the growth of online bu...

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Category:
Country Specific
Tags:
social, mobile, internet, e-commerce, globalization, search engines
Hispanics become second largest USA consumer market

July 29, 2010 Comments

Hispanics now make up the second largest consumer group in the USA after non-Hispanic whites, who are the largest group with 200 million. One in every six U.S. residents is now Hispanic. The 2010 Census is expected to count 50 million Hispanics, whose population in America has increased 42% over the...

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Category:
Country Specific
Tags:
website localization, domestic e-commerce, Hispanic, latinos, Spanish, translation, cultural branding
8 Insights into German Website Localization

July 16, 2010 Comments

Any online market campaign in Europe must include Germany, a country with the largest national economy in Europe and the fourth largest GDP in the world. Germany is also the second biggest global exporter of goods and the third biggest global importer of goods. Compared to other European countries, ...

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Category:
Country Specific
Tags:
Country, Germany, Localization, Translation, Culture, Language, website

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