Latest Blog Entries

Marketing to the New "Digital Elite" Traveler

April 16, 2014 Comments

As I was sitting recently in the airport anxiously awaiting my flight, I casually watched a young couple pull a variety of portable electronic devices from a carry-on in a futile attempt to pacify their two young children. Between the four of them, they easily had five, possibly more, devices betwee...

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Category:
Hotel and Hospitality Translation
Tags:
Digital Marketing, Travel, Hotels Translation
Travel Planning in the New Digital World

February 03, 2014 Comments

The hospitality industry is one industry that is greatly influenced and affected by language and culture. But at the same time, the hospitality industry – which includes tourism, travel and hotels – is increasingly affected by technology. The industry needs to continually adapt to evolving technolog...

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Category:
Hotel and Hospitality Translation
Tags:
Digital Marketing, Travel, Hotels Translation
Russian Translation for Hotels: Frequently Asked Questions

October 23, 2013 Comments

For new customers and especially for those who do not speak Russian, the localization process can be like walking through the forest at night. Keeping this in mind, we have developed a list of frequently asked questions with comprehensive answers which will help you gain an understanding of Russian ...

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Category:
Hotel and Hospitality Translation
Tags:
Website Translation, Russian Translation, Hotels Translation
Translation of Hotel Booking Engines and Tourism in the Middle East

April 21, 2013 1 Comments

Based on Arabian Travel Market (ATM) seminars, a regional authority on Arab travel, there is a dramatic shift towards online booking against traditional methods and this is expected to grow by US$5.4 million for 22% of total travel bookings within two years. The growth in the online booking trend fo...

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Category:
Hotel and Hospitality Translation
Tags:
Hotel translation, Tourism, Booking Engines Translation
Branding Usability and Localization

February 20, 2013 Comments

Many businesses throughout the world spent a lot of time and effort to create their brand experience that embodies their product/service yet is unique and easy to remember. And when the companies are ready to launch their brand to the global market, determining the treatment the brand name in each c...

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Category:
Hotel and Hospitality Translation
Tags:
Branding, Localization Services
Chinese Website Content key to growing Chinese Tourism

December 27, 2012 1 Comments

In spite of the recent years of global financial uncertainty, the Chinese economy is receiving more and more attention as its GDP continues to enjoy rapid growth. Due to this growth, we see an increasing number of travelers from China all over the world. Hilton Hotels & Resorts recently conducted a ...

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Category:
Hotel and Hospitality Translation
Tags:
Hotel translation, Tourism, Chinese

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