Latest Blog Entries

Best Asia-Pacific website honors awarded to GPI and Marina Bay Sands

December 07, 2010 Comments

The Ektron 2010 All Stars Award for best Asia-Pacific Website was recently awarded to the new Marina Bay Sands website - www.marinabaysands.com. Globalization Partners International (GPI) developed and deployed this innovative multilingual website in partnership with global interactive agency Sid Le...

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Category:
Hotel and Hospitality Translation
Tags:
website, localization, content management, search engine optimization
PubCon Part 3: Google Caffeine, Keywords and Blekko

November 23, 2010 Comments

Our final blog on PubCon held recently in Las Vegas, covers keen insights into Google caffeine, optimizing keywords, best SEO practices and a new search engine called Blekko. After reviewing this blog you may wish to review PubCon Part 1: Google's Matt Cutts shares his SEO vision and PubCon Part 2:...

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Category:
Global Conferences
Tags:
google caffeine, search engine optimization, organic keyword research, blekko
PubCon Part 2: Social Media & Landing Page Optimization

November 18, 2010 Comments

Part 2 of this 3-part series covers take-away points from PubCon sessions on landing page optimization, social media, Twitter for PR, and other issues. Since there were over 100 session at the PubCon conference we recently attended in Las Vegas, we are summarizing the points that should prove most v...

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Category:
Global Conferences
Tags:
search engine optimization, landing page, twitter, social media
PubCon Part 1: Google’s Matt Cutts shares his SEO vision

November 16, 2010 Comments

Part 1 of this 3-part series covers major points made by Google's SEO "rock star", Matt Cutts, for his vision of SEO and Social Media's future. Dozens of renowned thought leaders made compelling presentations at PubCon in Las Vegas this November, covering emerging trends and future technologies for ...

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Category:
Global Conferences
Tags:
google, matt cuts, chrome browser, search engine optimization, spam reporting, rick snippets
Top 7 Tips for Effective Chinese copywriting

November 03, 2010 2 Comments

Chinese is a rich language, layered with many meanings. Brand name creation should include Chinese words with positive, appropriate meanings. The use of idioms or Chinese proverbs can enhance your message for the Chinese marketplace. Sentence and paragraph structure in well-formed Chinese may be sta...

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Category:
Language Translation Facts
Tags:
Country, China, Localization, Translation, Culture, Language, copywriting
Translation, Arabization and Advertising Copywriting

October 27, 2010 3 Comments

Translation and Arabization are sometimes used as synonyms when one refers to content from any language being interpreted into the Arabic language. Yet the two are quite different from one other. In Arabic translation, we transfer an idea from one culture into another one via language; this is more...

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Category:
Language Translation Facts
Tags:
MENA, Translation, Culture, Language, Arabic, copywriting

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