Latest Blog Entries

A Multilingual Search Engine Marketing (SEM) Primer

May 13, 2010 1 Comments

Internet World Stats reveals that there are currently approximately 1.8 billion Internet users worldwide. This rapidly growing Internet population uses a wide array of different search queries looking for products, services or information. The majority of Internet users does not speak English, and o...

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Category:
Global SEO
Tags:
website, multilingual, search engine marketing, search engine optimization, search engine advertising, pay-per-click
12 Steps to Website Globalization

April 30, 2010 Comments

Whether you are trying to launch a multilingual website to expand your products and services into new global markets or whether you are trying to increase your company's global operational efficiencies by developing multilingual extranets and intranets, website globalization is a requirement to make...

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Category:
Website Translation
Tags:
website, globalization, localization kit, source file, translation workflow, glossary, cultural correctness
Brazilian Portuguese Website Localization and E-Business

April 27, 2010 5 Comments

With nearly 50 million Internet users and an Internet growth rate of 9%, Brazil is an e-Commerce market that is hard to ignore. Brazil is another cornerstone of BRIC, the acronym for Brazil, Russia, India and China. BRIC represents the four largest economies outside the OECD (Organisation for Econom...

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Category:
Country Specific
Tags:
Brazilian Portuguese, Web Localization, Translation, Culture
Why Internationalize Your Code Base

April 20, 2010 Comments

It is a well known fact that English is no longer the universal language for reaching an Internet audience. Statistics show that although English is still the first language used on the Internet, it is now the primary spoken language for only about 30% of Internet users around the globe. English is ...

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Category:
Software Translation
Tags:
software, internationalization, localization, encoding, locale implementation, user interface
Russian Website Localization and E-Business

April 13, 2010 Comments

Russia is a cornerstone of BRIC, the acronym for Brazil, Russia, India and China. BRIC represents the four largest and fastest growing economies in the developing world. Russia is one of the largest economies in Europe which has an increasing demand for consumer products, propelled by the growing Ru...

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Category:
Country Specific
Tags:
Country, Russia, Localization, Translation, Culture, Language, website
Arabic SEO and Localization

April 02, 2010 2 Comments

Arabic Internet e-commerce and on-line media is a significant, expanding market segment with great potential for localized, Arabic search engine optimization (SEO) and Arabic search engine marketing (SEM). The majority of websites aimed at Arabic markets are still in English, which means that you ha...

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Category:
Global SEO
Tags:
Country, UAE, MENA, Localization, Translation, Culture, Language, SEO, SEM

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