Latest Blog Entries

Successful Global Marketing and Branding Localization - McDonalds in France

February 06, 2012 2 Comments

I ran across a great article published on January 03, 2012 in Knowledge@Wharton entitled “Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars”. It was written by Lucy Fancourt, Bredesen Lewis and Nicholas Majka, members of the Lauder Class of 2013. Having spent the...

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Category:
Hotel and Hospitality Translation
Tags:
Marketing, Localization, Translation, Global
Twitter in Arabic and Right-to-Left Languages

February 01, 2012 Comments

Twitter finally is stepping into the right-to-left languages including the Arabic Language, Farsi, Urdu and Hebrew. The Twitter Translation Center is now open for volunteer translators to localize the twitter user interface into the right-to-left languages. Twitter announced on their blog Twitter...

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Category:
Global SEO
Tags:
Social Media, Arabic, Localization, Middle East
The Localization Challenges of Self-Paced eLearning

January 30, 2012 Comments

What distinguishes the translation and localization needs for self-paced eLearning from those of the asynchronous university models? The fact that there is no instructor, ever! Instead, course designers must create self-paced courses as if there were an instructor, which place additional demands o...

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Category:
eLearning
Tags:
elearning, Globalization, Localization, DTP, Culture, Multimedia, Translation, L10N
Localization challenges in translating eLearning content

January 23, 2012 Comments

eLearning localization goes beyond technology and images. We look at each eLearning course from one of the most important perspectives; from that of the targeted learners. Why? Because your goal - and ours - is to ensure that your courses deliver equitable learning outcomes for all users, no matter ...

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Category:
eLearning
Tags:
elearning, Globalization, Localization, DTP, Culture
Website Translation and Localization Strategies: featured subjects in book from Nitish Singh

January 16, 2012 Comments

For those of you who are facing any website translation projects in 2012 and are interested in learning about success stories and best practices for translating websites there is a new book on topic by Nitish Singh, PhD. which we highly recommend....

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Category:
Website Translation
Tags:
book, website, translation, localization
Global SEO: 4 Top Factors

January 10, 2012 Comments

Global SEO is the process of optimizing your multilingual content and websites for global and local search engines in order to obtain the best rank and visibility in the search results also known as search engine results pages (SERPs). Global businesses are investing more and more time and resour...

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Category:
Global SEO
Tags:
SEO

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