Latest Blog Entries

Highlights from Search Marketing Expo (SMX) 2011

June 22, 2011 Comments

Earlier this month our own Peter Betts attended Search Marketing Expo 2011 and International Search Summit 2011 in Seattle. In this blog, Peter shares key “take away” messages from SMX, the Search Marketing Expo. Part 2 of this blog focuses on messages from International Search Summit. Search Engin...

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Category:
Global Conferences
Tags:
SEO, SEM, i18n, l10n, website translation, multilingual SEO
What is Neutral Spanish?

June 17, 2011 7 Comments

Many articles or blogs on language translation recommend localizing text to be as specific as possible for your locale. The Spanish language (possibly the world’s third most widely spoken language) is often an exception, due to the broad audience of Spanish speakers spread over several countries and...

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Category:
Language Translation Facts
Tags:
Language, Spanish, neutral Spanish, translation, terminology
How Acrobat X Benefits Post-Translation Review

June 15, 2011 1 Comments

Adobe Acrobat is used in a variety of ways in language translation projects. Perhaps its most common use is to enable specifically annotated PDF files which indicate required changes to documents after the language translation process. Your translation company no doubt uses some form of Adobe Acrob...

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Category:
Document Translation
Tags:
Desktop Publishing, source files, PDF, Adobe, Word, Acrobat, DTP, Document Translation, graphic
Challenges with Multilingual Software and Website Testing

June 08, 2011 3 Comments

Software and website testing are essential to a successful product release. Obviously, the expense of errors in released software or website applications is multiplied by the number of target languages, for a multilingual software or website project. For that reason, it is crucial to understand and ...

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Category:
Software Translation
Tags:
Software translation, software testing, website testing
Increased Chinese Tourism to UAE Leads to New Services

June 03, 2011 1 Comments

In recent years, the economic and trade cooperation between China and the United Arab Emirates (UAE) has led to smooth development. In fact, the number of Chinese visitors to the UAE increased by 58 percent in 2010. The challenges of addressing Chinese cultural correctness in content that originate...

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Category:
Hotel and Hospitality Translation
Tags:
China, UAE, Chinese, Arabic, translation, localization, marketing
Optimizing InDesign files for Translation with Automatic TOC

June 01, 2011 Comments

Adobe InDesign is a rich and powerful publishing tool, and is one of the most popular source document formats for marketing materials translated into other languages. Unfortunately, many InDesign users have not mastered some advanced features which will save a great deal of time and money in post-tr...

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Category:
Document Translation
Tags:
Desktop Publishing, DTP, Document Translation, Document Globalization, Adobe InDesign

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