Latest Blog Entries

Appropriate Arabic Language Usage for Advertising

October 18, 2011 Comments

Arabic has long been considered one of the richest and most poetic languages in the world. Where is the balance between maintaining the beauty and tradition of the Arabic language with the need for short, succinct advertising messages? Is the Arabic language being compromised by a new vocabulary bei...

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Category:
Country Specific
Tags:
UAE, DTP, Dubai, Arabic, MENA, Advertising, Marketing
Google+ for International Business

October 10, 2011 Comments

Do you need a Google+ account for your business or brand? This question has been widely asked, and social media marketers are struggling to figure out the right answer. Google+ very recently exceeded 50 million users; the numbers jumped dramatically once Google+ became “open” and did not require an...

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Category:
Global SEO
Tags:
Social Networking, Social Media, Global SEO, Global SEM
Managing your Multilingual Website with Ektron 8.5 CMS

October 05, 2011 Comments

GPI has long been a partner with Ektron, and Ektron is one of the most popular CMS choices to drive scalable, multilingual websites that must be deployed on a global basis. This blog covers some of the exciting new features in Ektron 8.5. Fallback locales, localization include and exclude control a...

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Category:
Content Management Systems
Tags:
Keywords: Website Translation, Web localization, CMS, Ektron, multilingual content, Web development, Web Design
Food & Beverage and Hospitality Translation Tips, Part 2

September 28, 2011 Comments

A hotel guest’s experience begins long before stepping through the door of the chosen vacation property. It begins the moment he clicks on the hotel’s website. The website needs to entice, excite and inform the visitor. It should create an engaging virtual experience so that the visitor can’t wait t...

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Category:
Hotel and Hospitality Translation
Tags:
Hotel translation, Arabic, Chinese, Document Translation
Automating Document Translation Formatting with Structured FrameMaker 10

September 22, 2011 5 Comments

GPI has written a number of blogs about the benefits of FrameMaker 10, since it is one of the most popular source file formats for single-source publishing and high page count projects. There are a huge number of advantages to migrating content into structured FrameMaker with DITA or XML structure. ...

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Category:
Document Translation
Tags:
Adobe FrameMaker, XML, DITA, Multilingual DTP, FrameMaker EDD
How RoboHelp 9 benefits Translation Projects - 1

September 14, 2011 3 Comments

Many of our clients and blog readers are familiar with RoboHelp, at least by reputation. This innovative product for generating various forms of help files celebrated its 25th anniversary this year. Due to the many versions of the product and recent dramatic improvements, there are often misconcepti...

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Category:
Document Translation
Tags:
Adobe RoboHelp, Translating Help, Tracked Changes, Adobe Acrobat, PDF, Linguistic Review

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