Latest Blog Entries

Top 7 Tips for Effective Chinese copywriting

November 03, 2010 2 Comments

Chinese is a rich language, layered with many meanings. Brand name creation should include Chinese words with positive, appropriate meanings. The use of idioms or Chinese proverbs can enhance your message for the Chinese marketplace. Sentence and paragraph structure in well-formed Chinese may be sta...

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Category:
Language Translation Facts
Tags:
Country, China, Localization, Translation, Culture, Language, copywriting
Translation, Arabization and Advertising Copywriting

October 27, 2010 3 Comments

Translation and Arabization are sometimes used as synonyms when one refers to content from any language being interpreted into the Arabic language. Yet the two are quite different from one other. In Arabic translation, we transfer an idea from one culture into another one via language; this is more...

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Category:
Language Translation Facts
Tags:
MENA, Translation, Culture, Language, Arabic, copywriting
What’s the difference between Translation Agency, Localization Services and LSP?

October 19, 2010 2 Comments

All of us have heard or read terms like translation agency, translation company, localization agency and language service provider (LSP). Many people new to translation and localization are sometimes confused by the jargon. This blog post will help clear up the confusion with the often interchange...

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Category:
Document Translation
Tags:
translation agency, localization services, LSP, copy writing, localization, internationalization, globalization, website, software, locale, GILT, CJKV, FIGS, BRIC
Localization with EPiServer CMS Part 2

October 11, 2010 Comments

EPiServer handles multilingual content in a very transparent way. Each localized page is not a separate entity, but a new version of the default language page. Using that mechanism, EPiServer can display the page content tree under different languages and also identify which pages have not been tran...

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Category:
Content Management Systems
Tags:
localization, CMS, Episerver, multilingual content, translation, website
Localization with EPiServer CMS Part 1

October 04, 2010 Comments

A Content Management System (CMS) provides a powerful way to create a professional website and manage its content. Today many websites are powered and managed by web content management systems (CMS) and many enterprises author, manage, store, and publish web content from a website CMS. Eventually n...

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Category:
Content Management Systems
Tags:
localization, CMS, Episerver, multilingual content, translation, website
Webinar: How to reduce DTP and translation costs with FrameMaker 9 and DITA

September 23, 2010 Comments

Many people pay more than they should for post-translation DTP because their content is inconsistently formatted in less effective applications or older versions of FrameMaker. Inconsistent document structure and formatting exceptions can cause costly problems, even in English source files. New cus...

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Category:
Document Translation
Tags:
Adobe, FrameMaker, DTP, translation, localization, technical, DITA, XML

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