Latest Blog Entries

Why are Multilingual Keywords important for your international websites?

September 08, 2010 Comments

Why are Keywords an important step? Search engine marketers must ensure their pay-per-click (PPC) or search engine optimization (SEO) campaigns target the correct keywords or search terms, otherwise they might end up attracting a different target audience than planned, and lose opportunities in the ...

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Category:
Global SEO
Tags:
multilingual, keywords, localization, google adwords
Website Localization with Ektron – Part 3

August 27, 2010 Comments

Setting up correct Locales, adding Lang attributes and localizing hard-coded images are among the technical steps detailed in this final blog in our 3-part series on Website Localization with Ektron CMS. We covered an overview of CMS strategy issues in part 1, Website Localization with Ektron Web CM...

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Category:
Content Management Systems
Tags:
localization, CMS, Ektron, multilingual content, translation, website
Website Localization using Ektron Web CMS Part 2

August 06, 2010 Comments

This is the Part 2 (of 3) on "Website Localization with Ektron Web CMS". In this part I will discuss how to correctly setup a multilingual website within Ektron and also provide some additional information about website localization in general. When setting up a multilingual website in Ektron, ther...

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Category:
Content Management Systems
Tags:
localization, CMS, Ektron, multilingual content, translation, website
Hispanics become second largest USA consumer market

July 29, 2010 Comments

Hispanics now make up the second largest consumer group in the USA after non-Hispanic whites, who are the largest group with 200 million. One in every six U.S. residents is now Hispanic. The 2010 Census is expected to count 50 million Hispanics, whose population in America has increased 42% over the...

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Category:
Country Specific
Tags:
website localization, domestic e-commerce, Hispanic, latinos, Spanish, translation, cultural branding
Website Localization using Ektron Web CMS Part 1

July 21, 2010 Comments

Today many Websites are powered by Web content management systems (CMS) and many enterprises author, store, and publish web content from a central CMS. We have found that Ektron CMS 400.net is a good choice for companies that plan on launching multilingual websites. Website localization services ca...

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Category:
Content Management Systems
Tags:
localization, CMS, Ektron, multilingual content, translation, website
8 Insights into German Website Localization

July 16, 2010 Comments

Any online market campaign in Europe must include Germany, a country with the largest national economy in Europe and the fourth largest GDP in the world. Germany is also the second biggest global exporter of goods and the third biggest global importer of goods. Compared to other European countries, ...

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Category:
Country Specific
Tags:
Country, Germany, Localization, Translation, Culture, Language, website

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