Latest Blog Entries

PubCon Part 2: Social Media & Landing Page Optimization

November 18, 2010 Comments

Part 2 of this 3-part series covers take-away points from PubCon sessions on landing page optimization, social media, Twitter for PR, and other issues. Since there were over 100 session at the PubCon conference we recently attended in Las Vegas, we are summarizing the points that should prove most v...

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Category:
Global Conferences
Tags:
search engine optimization, landing page, twitter, social media
PubCon Part 1: Google’s Matt Cutts shares his SEO vision

November 16, 2010 Comments

Part 1 of this 3-part series covers major points made by Google's SEO "rock star", Matt Cutts, for his vision of SEO and Social Media's future. Dozens of renowned thought leaders made compelling presentations at PubCon in Las Vegas this November, covering emerging trends and future technologies for ...

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Category:
Global Conferences
Tags:
google, matt cuts, chrome browser, search engine optimization, spam reporting, rick snippets
Top 7 Tips for Effective Chinese copywriting

November 03, 2010 2 Comments

Chinese is a rich language, layered with many meanings. Brand name creation should include Chinese words with positive, appropriate meanings. The use of idioms or Chinese proverbs can enhance your message for the Chinese marketplace. Sentence and paragraph structure in well-formed Chinese may be sta...

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Category:
Language Translation Facts
Tags:
Country, China, Localization, Translation, Culture, Language, copywriting
Translation, Arabization and Advertising Copywriting

October 27, 2010 3 Comments

Translation and Arabization are sometimes used as synonyms when one refers to content from any language being interpreted into the Arabic language. Yet the two are quite different from one other. In Arabic translation, we transfer an idea from one culture into another one via language; this is more...

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Category:
Language Translation Facts
Tags:
MENA, Translation, Culture, Language, Arabic, copywriting
What’s the difference between Translation Agency, Localization Services and LSP?

October 19, 2010 2 Comments

All of us have heard or read terms like translation agency, translation company, localization agency and language service provider (LSP). Many people new to translation and localization are sometimes confused by the jargon. This blog post will help clear up the confusion with the often interchange...

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Category:
Document Translation
Tags:
translation agency, localization services, LSP, copy writing, localization, internationalization, globalization, website, software, locale, GILT, CJKV, FIGS, BRIC
Localization with EPiServer CMS Part 2

October 11, 2010 Comments

EPiServer handles multilingual content in a very transparent way. Each localized page is not a separate entity, but a new version of the default language page. Using that mechanism, EPiServer can display the page content tree under different languages and also identify which pages have not been tran...

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Category:
Content Management Systems
Tags:
localization, CMS, Episerver, multilingual content, translation, website

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