Latest Blog Entries

Why You Need Linguistic Testing and QA in Translation Projects

September 01, 2017 Comments

Linguistic testing and quality assurance (QA) are essential processes in localization projects, especially for websites, software and applications. They ensure that you have high quality translations that best communicate the brand and the vision of the company to the target audiences...

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Category:
Language Translation Facts
Tags:
QA, translation testing
Translation Project Management: Translation Assisting Tools

August 31, 2017 Comments

Last week, I had a question from one of our clients about translation management tools and what benefits these tools could add to his organization. But after a couple of minutes, I realized that he was speaking about a totally different thing. He was confusing translation assisting tools like transl...

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Category:
Language Translation Facts
Tags:
translation tools, project management
News: Arabic Children's Education App

August 30, 2017 Comments

Earlier this year, Sarah Abdullah launched an education and entertainment platform for Arabic-speaking children called MakookyWorld. According to Sarah’s research, even though Arabic is one of the most spoken languages in the world, Arabic children are drawn to international content because of the h...

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Category:
Country Specific
Tags:
arabic, mobile app
Chinese Valentine Day

August 29, 2017 Comments

We all know that Valentine’s Day in the Western world falls on February 14th. But in some countries, Valentine's Day celebrations happen at different times of the year. In Japan, people celebrate White Day, which is celebrated on March 14th. On White Day, the men who received chocolates on February ...

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Category:
Culture Curation
Tags:
china, valentine's day, holidays
Cultural Customization: Part 2

August 24, 2017 Comments

In part two of my cultural customization blog series, I will discuss how Disney’s international expansion for Euro Disney was affected by cultural customization. Disney’s first theme park, Disneyland, opened in Anaheim, CA in 1955. It was followed by Disney World in Florida in 1971, Tokyo Disneyl...

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Category:
Culture Curation
Tags:
culture
Translation and Localization for Africa: Republic of Guinea-Bissau

August 23, 2017 Comments

Guinea-Bissau, officially known as the Republic of Guinea-Bissau, has a rich history of kingdoms, colonialism and political instability. Different regions of the country were once ruled by the Kaabu and Mali Empires. Later, the Portuguese Empire came and held colonial rule from 1474 until 1974....

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Category:
Country Specific
Tags:
africa, global business

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