Latest Blog Entries

Consider Your Target Audience When Writing Content for Language Translation

September 02, 2011 Comments

A critical component for any company’s strategy for global branding and for increasing its products’ reach to global locales is “speaking the language” of the targeted consumers. Ironically, some companies invest a great deal of time and money to advertise their brands in other languages, but in som...

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Category:
Document Translation
Tags:
Translation, Localization, Copy writing, Arabic, UAE
Working with Arabic Language in Adobe Illustrator

August 29, 2011 Comments

The benefits of Adobe Illustrator are particularly pronounced if you have an Illustrator diagram with text that must be translated and formatted for Arabic or other bidirectional (BiDi) languages. Adobe Illustrator lets you create graphics and text in vector format which is resolution independent. Y...

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Category:
Document Translation
Tags:
UAE, DTP, Dubai, Arabic, MENA, Adobe, Document Translation, Graphic
Food & Beverage and Hospitality Translation Tips

August 22, 2011 Comments

In this blog I will focus on perhaps the most common localization service in the hospitality and food and beverage (F&B) industries: menu translation. Many potential clients expect that menus would be one of the easiest translation services to accomplish. In reality, menu translation can be one of t...

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Category:
Hotel and Hospitality Translation
Tags:
Hotel translation, menu translation, food and beverage translation, Arabic, Chinese, Document Translation
Increased Chinese Tourism to UAE Leads to New Services

June 03, 2011 1 Comments

In recent years, the economic and trade cooperation between China and the United Arab Emirates (UAE) has led to smooth development. In fact, the number of Chinese visitors to the UAE increased by 58 percent in 2010. The challenges of addressing Chinese cultural correctness in content that originate...

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Category:
Hotel and Hospitality Translation
Tags:
China, UAE, Chinese, Arabic, translation, localization, marketing
Speaking the Languages of Online Marketing in UAE

May 17, 2011 3 Comments

Most Arabic online users or Arabic residents in the UAE are bilingual; they are able to read both the Arabic language and the English language. This means that you’ll have to “think like them” and “speak their languages” to ensure that your marketing message serves their goals and your goals. Doing...

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Category:
Country Specific
Tags:
UAE, United Arab Emirates, Dubai, Arabic, language, WWW L10N, cultural L10N, SEO, SEM, keywords
Multilingual Websites Could Benefit Small Businesses like UAE Art Galleries

April 20, 2011 1 Comments

I recently attend the ARTE April edition at Times Square (www.arte.ae) which is Dubai’s Arts & Crafts forum and thoroughly enjoyed my morning of browsing through such talented artists and crafts peoples’ work. Without a doubt I shopped a little, but mostly collected cards and contacts for possible ...

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Category:
Website Translation
Tags:
Website design, translation, localization, UAE, Arabic
3 Metrics for Measuring Language Translation Quality

April 07, 2011 2 Comments

All members of a translation team face interesting challenges. For instance, an Arabic linguist or reviewer working on an Arabic translation project can run into well meaning “interference” from a client that actually decreases translation quality. GPI’s Arabic Globalization Specialist, Abduljalil A...

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Category:
Document Translation
Tags:
Translation, localization, project management, Arabic, translation quality, text expansion
Translation, Arabization and Advertising Copywriting

October 27, 2010 3 Comments

Translation and Arabization are sometimes used as synonyms when one refers to content from any language being interpreted into the Arabic language. Yet the two are quite different from one other. In Arabic translation, we transfer an idea from one culture into another one via language; this is more...

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Category:
Language Translation Facts
Tags:
MENA, Translation, Culture, Language, Arabic, copywriting

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