Latest Blog Entries

How to comply with new Chinese “Wealthy Lifestyle” advertising guidelines

April 13, 2011 Comments

The government of mainland China has a history of maintaining very tight control over “acceptable” Chinese words for use in advertising and marketing. In March, outdoor and broadcast advertisements that promote products as luxurious or “high-end” in the Beijing region were banned by a new policy tha...

Click here for complete blog.

Category:
Hotel and Hospitality Translation
Tags:
China, Chinese, translation, copywriting, localization, marketing, advertising
Top 7 Tips for Effective Chinese copywriting

November 03, 2010 2 Comments

Chinese is a rich language, layered with many meanings. Brand name creation should include Chinese words with positive, appropriate meanings. The use of idioms or Chinese proverbs can enhance your message for the Chinese marketplace. Sentence and paragraph structure in well-formed Chinese may be sta...

Click here for complete blog.

Category:
Language Translation Facts
Tags:
Country, China, Localization, Translation, Culture, Language, copywriting
China: Land of Search Engines, Search Marketing and Social Media

May 26, 2010 Comments

China not only has the world's largest population, but the fastest growing Internet market as well. China represents one of the best opportunities for increasing your company's global revenues. Mobile phone access to the Internet and e-Commerce transactions are growing rapidly, as is the demand for ...

Click here for complete blog.

Category:
Global SEO
Tags:
Country, China, Localization, Translation, Culture, Language, SEO, SEM
Doing Business via the WWW in China

March 19, 2010 Comments

If you wish to be successful selling your products or services to the largest consumer group on earth, there are many factors to consider, from cultural and linguist to consumer preference. This blog will provide highlights on understanding Chinese consumer behavior and cultural values. Based on va...

Click here for complete blog.

Category:
Country Specific
Tags:
Country, China, Localization, Translation, Culture, Language, website

123456Next »

All entries in one page