Latest Blog Entries

Create Effective International Content

June 05, 2017 Comments

Every company hopes that their global digital content effectively attracts their international customers. According to Bruno Herrmann, there are seven indicators to measure international content and brand effectiveness: meaningfulness, usability, accuracy, consistency, differentiation, learnability ...

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Category:
Language Translation Facts
Tags:
content strategy
Content Strategy: Style Guide

December 05, 2016 Comments

Businesses generate all types of content, from website copy to marketing materials to user documentation. Unless you have a content strategy in place to plan and manage all of your customer-facing content, you could appear like a very fragmented company, which doesn't present a good image to your cu...

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Category:
Document Translation
Tags:
content strategy, style guide, content style guide, documentation guide, document translation, global content, global content style guide
Content Strategy: Creating Task-Based Content

July 08, 2016 Comments

Developing task-based content is a strategy which can lead to a good user experience, less content to manage and reduced costs while improving consistency. In this blog post, we will take a deeper dive into the task-based content approach and how it fits into a larger content strategy....

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Category:
Document Translation
Tags:
content marketing, content creation, task based content, content strategy
Content Strategy: Creating Standard Terminology

June 13, 2016 Comments

Having a content strategy in place can benefit a business in many ways, from a better customer experience to reduced costs to higher-quality translations. There are many components of a content strategy, including conducting content audits, understanding your audience using personas and creating a c...

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Category:
Language Translation Facts
Tags:
content strategy, content, document translation, content terminology
Top 10 Tips for Writing for Localization

April 25, 2016 2 Comments

All too often, companies create content without preparing it for localization. This can result in higher costs, longer turnaround times and even low-quality translations. To avoid this situation, follow the tips below as you develop content, or at a minimum, before you send the content for translati...

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Category:
Language Translation Facts
Tags:
content strategy, localization writing tips, writing for localization
Content Strategy: Content Reuse

November 12, 2015 Comments

A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and redu...

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Category:
Global SEO
Tags:
content strategy, content reuse, content marketing

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