Latest Blog Entries

Content Strategy: Style Guide

December 05, 2016 Comments

Businesses generate all types of content, from website copy to marketing materials to user documentation. Unless you have a content strategy in place to plan and manage all of your customer-facing content, you could appear like a very fragmented company, which doesn't present a good image to your cu...

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Category:
Document Translation
Tags:
content strategy, style guide, content style guide, documentation guide, document translation, global content, global content style guide
Content Strategy: Creating Task-Based Content

July 08, 2016 Comments

Developing task-based content is a strategy which can lead to a good user experience, less content to manage and reduced costs while improving consistency. In this blog post, we will take a deeper dive into the task-based content approach and how it fits into a larger content strategy....

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Category:
Document Translation
Tags:
content marketing, content creation, task based content, content strategy
Content Strategy: Creating Standard Terminology

June 13, 2016 Comments

Having a content strategy in place can benefit a business in many ways, from a better customer experience to reduced costs to higher-quality translations. There are many components of a content strategy, including conducting content audits, understanding your audience using personas and creating a c...

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Category:
Language Translation Facts
Tags:
content strategy, content, document translation, content terminology
Top 10 Tips for Writing for Localization

April 25, 2016 2 Comments

All too often, companies create content without preparing it for localization. This can result in higher costs, longer turnaround times and even low-quality translations. To avoid this situation, follow the tips below as you develop content, or at a minimum, before you send the content for translati...

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Category:
Language Translation Facts
Tags:
content strategy, localization writing tips, writing for localization
Content Strategy: Content Reuse

November 12, 2015 Comments

A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and redu...

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Category:
Global SEO
Tags:
content strategy, content reuse, content marketing
Content Audits Part 4: Web Content Audits

October 19, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also wrote a blog post on Content Audits Part 3: Marketing Collateral Audits. Your websi...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, web content audits

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