Latest Blog Entries

Content Audits Part 3: Marketing Collateral Audits

October 12, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. You can also reduce rework by decreasing the number of times content is created and you ca...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, marketing collateral audits
Content Audits Part 2: Technical Content Audits

October 05, 2015 Comments

Today I'll dig deeper into the concept of a content audit by applying it to technical content typically found in quick reference guides, installation manuals and operation manuals. Oftentimes, content in these documents such as specifications, product descriptions, contact information and troublesho...

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Category:
Global SEO
Tags:
content strategy, content audits, technical content audits, global content
Content Strategy: Auditing for Localization

October 01, 2015 Comments

In my previous blog post on Content Strategy: Content Audits, I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also explained that a content audit is a step towards putting a content strategy in place. In gene...

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Category:
Global SEO
Tags:
content strategy, content localization, content audit, content audits for localization
Content Strategy Part 1: Content Audits

September 25, 2015 1 Comments

A lot of organizations generate content from many different resources and departments and produce it in varying formats such as web, PDFs and paper. Oftentimes, the resources generate the same content in different forms in isolation from other departments or functions, which is known as working in a...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content
Rise of the Content Marketing Platform

July 24, 2015 Comments

This week Curata published an excellent article on the emergence of the Content Marketing Platform (CMP). Curata explained how content marketing has evolved with the help of digital marketing and the need for a more thorough way to analyze content strategies....

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Category:
Global SEO
Tags:
Content Marketing, Content Marketing Platform, Content Strategy
Content Strategy and UX - Part 3

July 23, 2015 Comments

In the previous blog posts of my content strategy series, Content Strategy and UX - Part 1 and Content Strategy and UX - Part 2, we discussed the best practices for creating your content. We covered: voice, tone, style and how to perform a content audit. For the third part of this series, I will det...

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Category:
Global SEO
Tags:
content strategy, personas, target audience

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