Latest Blog Entries

Content Strategy: Content Reuse

November 12, 2015 Comments

A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and redu...

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Category:
Global SEO
Tags:
content strategy, content reuse, content marketing
Content Audits Part 4: Web Content Audits

October 19, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also wrote a blog post on Content Audits Part 3: Marketing Collateral Audits. Your websi...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, web content audits
Content Audits Part 3: Marketing Collateral Audits

October 12, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. You can also reduce rework by decreasing the number of times content is created and you ca...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, marketing collateral audits
Content Audits Part 2: Technical Content Audits

October 05, 2015 Comments

Today I'll dig deeper into the concept of a content audit by applying it to technical content typically found in quick reference guides, installation manuals and operation manuals. Oftentimes, content in these documents such as specifications, product descriptions, contact information and troublesho...

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Category:
Global SEO
Tags:
content strategy, content audits, technical content audits, global content
Content Strategy: Auditing for Localization

October 01, 2015 Comments

In my previous blog post on Content Strategy: Content Audits, I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also explained that a content audit is a step towards putting a content strategy in place. In gene...

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Category:
Global SEO
Tags:
content strategy, content localization, content audit, content audits for localization
Content Strategy Part 1: Content Audits

September 25, 2015 1 Comments

A lot of organizations generate content from many different resources and departments and produce it in varying formats such as web, PDFs and paper. Oftentimes, the resources generate the same content in different forms in isolation from other departments or functions, which is known as working in a...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content

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