Latest Blog Entries

How to Become a Better Content Marketer

July 03, 2015 Comments

Content marketers have the daunting task of creating relevant and compelling information for audiences. Searchers have almost infinite options to find the answers to their questions. So content marketers are tasked with making their content visible to their audience and producing content that will...

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Category:
Global SEO
Tags:
content marketing, content marketer, content strategy
Content Strategy and UX - Part 2

June 11, 2015 Comments

Content strategies include more than just creating remarkable and relevant information. You can't just create your content and then forget about it. An important step is to analyze and evaluate your content periodically by doing a content audit. In a previous blog, Content Strategy and UX -...

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Category:
Global SEO
Tags:
content audit, content strategy, content creation strategy, content creation
Content Strategy and UX - Part 1

May 15, 2015 Comments

A content strategy is a cornerstone of your company's inbound marketing effort. It is the plan for creating and presenting your content in a meaningful, useful and relevant context to optimize user experience (UX). Customers are hungry for information relevant to them and their needs. Effecti...

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Category:
Global SEO
Tags:
content strategy, global content strategy, UX, content creation
International SEO: On-Page Optimization

April 23, 2015 Comments

On-page optimization is an important piece of any company's SEO strategy. But, when you operate globally, there are additional considerations, including localization and translation. Optimizing your content for global audiences requires significant research to understand the cultures and customs o...

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Category:
Global SEO
Tags:
on-page optimization, global SEO, localization, translation, website translation, content strategy
Customizing your Online Content Strategy for UAE Market

February 04, 2013 Comments

As we all know, businesses operating in the United Arab Emirates (UAE) need to cater to a diverse audience representing many different nationalities, cultures, and languages. As such, there is no “one size fits all” approach to developing a successful website content strategy for this region. Many c...

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Category:
Global SEO
Tags:
UAE, Website Translation, Content Strategy
Content Strategy at Adobe Day - Lavacon and Localization World 2012

October 14, 2012 Comments

I had the privilege to attend Adobe’s preconference workshop “Adobe Day” at the Lavacon Content Strategy conference in Portland, Oregon last week. For a list of speakers, thought leaders and attendees, please check out Adobe Day at Lavacon. The theme was accurately summarized as “The future of Te...

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Category:
Global Conferences
Tags:
Content Strategy, Adobe
How to Create a Content Strategy for Multilingual Content

July 10, 2012 Comments

In the online marketing landscape everyone is always talking about content. And in this search-centered world as we all know, the most famous quotes by online marketers is “Content is King”. Global companies are seeking out new markets and looking for more customers in other countries and regions. ...

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Category:
Global SEO
Tags:
Content Strategy, website translation, Multilingual SEO

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