Latest Blog Entries

Turkish Translation Challenges

March 03, 2011 1 Comments

The Turkish language is a rich, highly expressive and complex language that poses unique challenges to the translation process. Due to Turkey's growing importance as a global economic force, Turkish is becoming an increasingly significant target language for western companies who wish to expand thei...

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Category:
Language Translation Facts
Tags:
Country, Turkey, Localization, Translation, Culture, Language
Top 7 Tips for Effective Chinese copywriting

November 03, 2010 2 Comments

Chinese is a rich language, layered with many meanings. Brand name creation should include Chinese words with positive, appropriate meanings. The use of idioms or Chinese proverbs can enhance your message for the Chinese marketplace. Sentence and paragraph structure in well-formed Chinese may be sta...

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Category:
Language Translation Facts
Tags:
Country, China, Localization, Translation, Culture, Language, copywriting
8 Insights into German Website Localization

July 16, 2010 Comments

Any online market campaign in Europe must include Germany, a country with the largest national economy in Europe and the fourth largest GDP in the world. Germany is also the second biggest global exporter of goods and the third biggest global importer of goods. Compared to other European countries, ...

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Category:
Country Specific
Tags:
Country, Germany, Localization, Translation, Culture, Language, website
Arabic Translation and Localization Challenges

June 29, 2010 3 Comments

This blog covers factors influencing the growth of on-line Arabic content and the most common challenges to Arabic Translation and Localization. Although Arabic is the 4th most widely spoken language in the world, and Internet usage has grown faster in Arabic-speaking regions than almost anywhere el...

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Category:
Language Translation Facts
Tags:
Country, UAE, MENA, Localization, Translation, Culture, Language, website
Why You Need a Localized Website for the U.S. Hispanic Market

June 11, 2010 1 Comments

Online spending by the U.S. Hispanic market is projected to reach $21.6 billion by 2011. This domestic market is composed of U.S. natives and people from over 20 countries, with purchasing power estimated at over 1 trillion dollars as of 2010 (the-infoshop.com, 2010). Over 50% of U.S. Hispanic house...

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Category:
Website Translation
Tags:
Country, USA, Localization, Translation, Culture, Language, Spanish, Hispanic, website
7 Insights into Japanese Website Localization

May 27, 2010 4 Comments

With the world's third largest economy (around $5 trillion GDP) and a high percentage of Internet users, Japan is not a marketplace that you can afford to ignore. Website localization and globalization for Japan requires careful consideration for cultural and linguistic factors. This blog gives you ...

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Category:
Country Specific
Tags:
Country, Japan, Localization, Translation, Culture, Language, website

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