Latest Blog Entries
- German Ecommerce Localization and Social Media
January 29, 2015 1 Comments
The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies tha...
- Culture and E-Business in Germany
April 24, 2014 Comments
If you are considering doing business overseas, particularly in Europe, Germany should to be on the top of your country list. As Europe’s most powerful economy and fourth largest in terms of nominal GDP worldwide, Germany also has the largest online population in the European Union. Globalization Pa...
- 8 Insights into German Website Localization
July 16, 2010 Comments
Any online market campaign in Europe must include Germany, a country with the largest national economy in Europe and the fourth largest GDP in the world. Germany is also the second biggest global exporter of goods and the third biggest global importer of goods. Compared to other European countries, ...