Latest Blog Entries

International SEO: On-Page Optimization

April 23, 2015 Comments

On-page optimization is an important piece of any company's SEO strategy. But, when you operate globally, there are additional considerations, including localization and translation. Optimizing your content for global audiences requires significant research to understand the cultures and customs o...

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Category:
Global SEO
Tags:
on-page optimization, global SEO, localization, translation, website translation, content strategy
Top Tips for Improving your YouTube Channel

April 21, 2015 Comments

YouTube is an excellent place to share your visual content and attract targeted audiences. But to have a successful YouTube channel, you must research your message, audience and competitors and create a detailed strategy. ...

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Category:
Global SEO
Tags:
YouTube, Global SEO, SEO, Digital Marketing, YouTube Marketing
How to Use Schema Markup to Boost Your SEO

April 09, 2015 Comments

Schema markup can boost your website traffic as Google, Yahoo, Bing and Russia’s Yandex have all agreed on the effects schema has on SERPs. Schema markup, the “crawl ability” of a site, enhances the search result relevance and the website traffic. Schema.org generates schemas that webmasters can us...

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Category:
Global SEO
Tags:
Schema, Schema Markup, Global SEO, SEO, SEM, SERPs
Think Like a Buyer: The Buyer’s Journey

April 03, 2015 Comments

The current age of technology has made information easily accessible, which has resulted in a better-informed buyer. Customers typically can get a majority of the information they need to find a solution to whatever problem they are facing by doing a simple Google search. Companies are now tasked ...

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Category:
Global SEO
Tags:
buyers journey, inbound marketing, global seo, content marketing
Who is Really on Top of the Social Media Ladder?

March 27, 2015 Comments

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the social media landscape in the US, we don’t necessarily give a lot of thought to which social media networks are most frequently used in other parts of the world....

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Category:
Global SEO
Tags:
social media, social media marketing, seo, global seo, localization, social media for mobile
Top Practices for Hotel Search Engine Marketing

July 02, 2014 Comments

Search engine marketing is now one of the most effective practices for hotel marketers. However, starting a Pay Per Click (PPC) campaign for your hotel without specific objectives may produce ineffective results for your hotel. So what’s the best PPC strategy for your hotel? We will try to answer...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Hotels PPC, Multilingual PPC

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