Latest Blog Entries

How to Use Schema Markup to Boost Your SEO

April 09, 2015 Comments

Schema markup can boost your website traffic as Google, Yahoo, Bing and Russia’s Yandex have all agreed on the effects schema has on SERPs. Schema markup, the “crawl ability” of a site, enhances the search result relevance and the website traffic. Schema.org generates schemas that webmasters can us...

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Category:
Global SEO
Tags:
Schema, Schema Markup, Global SEO, SEO, SEM, SERPs
Think Like a Buyer: The Buyer’s Journey

April 03, 2015 Comments

The current age of technology has made information easily accessible, which has resulted in a better-informed buyer. Customers typically can get a majority of the information they need to find a solution to whatever problem they are facing by doing a simple Google search. Companies are now tasked ...

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Category:
Global SEO
Tags:
buyers journey, inbound marketing, global seo, content marketing
Who is Really on Top of the Social Media Ladder?

March 27, 2015 Comments

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the social media landscape in the US, we don’t necessarily give a lot of thought to which social media networks are most frequently used in other parts of the world....

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Category:
Global SEO
Tags:
social media, social media marketing, seo, global seo, localization, social media for mobile
Top Practices for Hotel Search Engine Marketing

July 02, 2014 Comments

Search engine marketing is now one of the most effective practices for hotel marketers. However, starting a Pay Per Click (PPC) campaign for your hotel without specific objectives may produce ineffective results for your hotel. So what’s the best PPC strategy for your hotel? We will try to answer...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Hotels PPC, Multilingual PPC
How SEO Can Increase Revenue For Hotels

June 03, 2014 Comments

Online marketing is not an option anymore, it is a must have digital marketing best practice. All hotels are now focusing on building solid strategies, teams and tactics to support their global online presence. Since 2011 the travel, tourism and hospitality verticals are highly invested in their dig...

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Category:
Global SEO
Tags:
Global SEO, Hotel SEO, Hospitality, Digital Marketing
What You Should Know About Chinese SEO

March 26, 2014 1 Comments

The Chinese market is a unique market for search engine optimization and marketing. In order to gain visibility and achieve good results in the Chinese online market you will need to understand several facts about the Chinese Search Engine Optimization (SEO). Definitely the first fact you will need ...

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Category:
Global SEO
Tags:
Global SEO, Chinese SEO, Baidu

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