Latest Blog Entries

How to Start a Korean Advertising Campaign on Naver

March 18, 2014 Comments

I still can distinctly recall the first Naver TV commercial back in 2003.Three things from the ad stuck in my mind: then rising-star Jeon Ji-hyun’s good looking face, the all green background of the ad (green turned out to be Naver’s representative color), and the word Naver. With that single commer...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Naver, Multilingual PPC
Why Negative Keywords Can Be Positive ROI

February 17, 2014 1 Comments

A typical global SEO strategy usually focuses on positive keywords and ads related to a product or service, and eventually the localization of these keywords for other markets. While keywords are essential for an online search, you want to ensure that you use the best keywords to end up in the top s...

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Category:
Global SEO
Tags:
Multilingual Keywords, Global SEO, Global SEM
Search Engine Marketing Benefits for Hotels

February 04, 2014 Comments

Most hotel websites are developed with useful features like booking engines, city guides and photo galleries, but not all hotel websites are doing enough to bring in the qualified traffic to engage with these great features. Today, it is not easy to get your hotel website noticed by search engines a...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Hotels PPC, Multilingual PPC
Website Translation: Online QA, Global SEO and Launch

November 06, 2013 Comments

Website Translation can be broken down into 14 primary steps which will ensure a company’s new language version websites will attract new visitors and convert them into customers. This is Part 5 in our series on Website Translation: 14 Steps to an effective worldwide website. We will cover three fin...

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Category:
Website Translation
Tags:
Website Translation, Global SEO, translate website
Digital East 2013: go Social, go Everywhere!

November 03, 2013 Comments

Globalization Partners International attended the recent Digital East 2013 conference at the Hyatt Dulles in Herndon, VA. It was a fantastic event that seems to be getting better and better each year. The event provided learning opportunities on the latest trends in Digital Marketing and offered the...

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Category:
Global Conferences
Tags:
Social Media, Digital Marketing, Global SEO
Simple Guide to International Hotel Search Engine Marketing

October 07, 2013 Comments

The hospitality industry has been growing online by leaps and bounds during the past few years. Learning about a hotel, its rooms, amenities, location in a city and finally making reservations all occur online now-a-days. Realizing the importance of strong online presence for your hotel is now criti...

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Category:
Global SEO
Tags:
Hotel SEO, Global SEO, Hotel Translation Services

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