Latest Blog Entries

Best Practices for International PPC Campaigns

January 28, 2013 1 Comments

International Pay Per Click (PPC) campaigns are effective for businesses and companies that seek to expand globally. There are several important variables to consider for each target market and language. To gain and sustain success with your multilingual PPC, your effort will need to fully address t...

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Category:
Global SEO
Tags:
Global SEO, International PPC
Optimizing your Hotel’s Digital Marketing Efforts for Global Guests

December 06, 2012 1 Comments

Digital marketing for hotels is becoming increasingly challenging. Hotel digital marketing is no longer about booking engines and flash galleries with great pictures. The interesting pictures and detailed information about a hotel’s services, room descriptions and availability, and pricing are not e...

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Category:
Global SEO
Tags:
Global SEO, Digital Marketing, Hotels
Ektron Web Content and Multilingual SEO

November 27, 2012 1 Comments

Ektron has been identified in the leader quadrant in Gartner's 2012 Magic Quadrant for Web Content Management. Certainly Ektron’s ability to deliver search engine optimized websites is one of the feature sets that has led to this achievement. Ektron CMS400.NET platform provides a nice set of efficie...

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Category:
Content Management Systems
Tags:
Website Translation, Ektron, Global SEO
Why Google Places is Important for International Business?

June 05, 2012 Comments

According to Google, 97% of consumers search for local businesses online. Submitting your local offices and shops is a good idea as a best practice for Global SEO. A lot of users will use “Keyword+location” when they make a local search for services or product. Implementing your locations will help...

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Category:
Global SEO
Tags:
Google Places, Global SEO, SEM, SEO Services
Highlights from ArabNet Cairo Digital Professionals Conference

October 24, 2011 Comments

GPI’s own Yasser Ahmad attended this key conference in Cairo, held October 19-20, and shares highlights in this blog. With 600+ attendees and 40 renowned speakers, ArabNet Cairo Conference proved to be a great opportunity for digital marketers and startups to get together and to join discussion pane...

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Category:
Global Conferences
Tags:
Social Networking, Social Media, Global SEO, Global SEM, e-commerce, mobile apps, Conference, Digital Middle East
Google+ for International Business

October 10, 2011 Comments

Do you need a Google+ account for your business or brand? This question has been widely asked, and social media marketers are struggling to figure out the right answer. Google+ very recently exceeded 50 million users; the numbers jumped dramatically once Google+ became “open” and did not require an...

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Category:
Global SEO
Tags:
Social Networking, Social Media, Global SEO, Global SEM

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