Latest Blog Entries

Google’s New Logo, Why?

September 23, 2015 Comments

Google introduced a new logo on September 1st. The company writes in the official blog "Google has changed a lot over the past 17 years-from the range of our products to the evolution of their look and feel. And today we're changing things up once again." ...

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Category:
Global SEO
Tags:
Google, Google's Logo, DTP
Android Lollipop and Multiple Languages

February 11, 2015 1 Comments

Android, the mobile operating system developed by Google, was released on September 23, 2008. Right out of the gate, Google had ambitious goals for their mobile platform, striving to have as many device activations as there are people on the planet. On September 3, 2013 (just shy of five years later...

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Category:
Software Translation
Tags:
Android, Google, Lollipop, Keyboard, Language
Website Translation: Google’s New Markup for Multilingual Websites

December 28, 2011 Comments

Google now supports a new type of markup for multilingual website content. This new markup should improve the following two scenarios: (a) multiregional websites which essentially use the same content, (example: web pages in English for the USA, Canada and the UK which differ in price) and (b) multi...

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Category:
Global SEO
Tags:
Google, multilingual, website translation, SEO, SEM, Global, localization
When Machine Translation Backfires in Chinese

May 05, 2011 3 Comments

It has been long discussed whether machine translation (MT) is reliable and if MT can replace “human translation” in the near future. As this blog shows, MT is not a good solution for “quick translation,” especially if critical business or diplomatic relations are at stake. CAT (Computer Assisted T...

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Category:
Country Specific
Tags:
Machine translation, Google, China, Chinese, translation, copywriting, localization, advertising
PubCon Part 1: Google’s Matt Cutts shares his SEO vision

November 16, 2010 Comments

Part 1 of this 3-part series covers major points made by Google's SEO "rock star", Matt Cutts, for his vision of SEO and Social Media's future. Dozens of renowned thought leaders made compelling presentations at PubCon in Las Vegas this November, covering emerging trends and future technologies for ...

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Category:
Global Conferences
Tags:
google, matt cuts, chrome browser, search engine optimization, spam reporting, rick snippets

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