Latest Blog Entries

HubSpot's Inbound 2016: Post Show Recap

November 18, 2016 Comments

Last week, GPI's team, along with 19,000 other people, descended upon Boston for HubSpot's Inbound 2016 marketing conference. This was GPI's third year in a row attending Inbound and, yet again, it did not disappoint. ...

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Category:
Global Conferences
Tags:
hubspot, inbound 2016, inbound marketing, global marketing, global marketing conferences
Translating Inbound Marketing Content: Thank You Page

March 17, 2016 Comments

Inbound marketing is all about attracting and engaging your target audiences. After you attract a visitor, engage them and then convert them as a lead, an important next step is thanking them. It is important to recognize that the thank you is an important opportunity to develop a relationshi...

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Category:
Global SEO
Tags:
inbound marketing, translating marketing content, thank you pages, translating thank you pages
Translating Inbound Marketing Content: eBooks

January 19, 2016 Comments

Inbound marketing, as opposed to traditional outbound marketing that focuses on cold calls, mass mailings, print ads and trade shows, seeks to attract a customer's interest and build brand loyalty by educating with relevant and compelling information. Quite often those efforts are limited to English...

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Category:
Global SEO
Tags:
inbound marketing, eBook translation, content translation
Identifying Buyer Personas

January 15, 2016 1 Comments

To attract an audience to your goods or services, you need to know the specific people you are trying to attract. This applies to both B2B and B2C companies. Who is the consumer or the person at the company you want to reach, engage with and ultimately convert into a customer? Where do they live? Ho...

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Category:
Global SEO
Tags:
buyer personas, personas, inbound marketing
Translating Inbound Marketing Content: Landing Pages

December 09, 2015 Comments

Landing pages are web pages built for capturing visitor's information and include a form for obtaining contact details and a call-to-action (CTA) with a content offer. These pages are designed to organically attract traffic and engage with your website visitors. They are key components of inbound ma...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, landing pages, translating landing pages
Translating Inbound Marketing Content: Forms

November 24, 2015 Comments

Producing great content in English seems mandatory for most reputable brands and a great way for SMEs to level the marketing playing field, but localizing content should be just as much of a focus when a brand is looking to expand globally. In previous blogs we covered translating and localiz...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, forms, translating forms

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