Latest Blog Entries

Translation Challenges with Phrasal Verbs

July 06, 2011 7 Comments

Phrasal verbs are so common in informal English speech that they are used almost unconsciously. In fact, many of us who frequently use phrasal verbs are unaware of just exactly what they are! Unfortunately, phrasal verbs tend to have a negative impact on language translation, as the meaning of two ...

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Category:
Language Translation Facts
Tags:
Language, Spanish, translation, terminology, translation
What is Neutral Spanish?

June 17, 2011 7 Comments

Many articles or blogs on language translation recommend localizing text to be as specific as possible for your locale. The Spanish language (possibly the world’s third most widely spoken language) is often an exception, due to the broad audience of Spanish speakers spread over several countries and...

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Category:
Language Translation Facts
Tags:
Language, Spanish, neutral Spanish, translation, terminology
Speaking the Languages of Online Marketing in UAE

May 17, 2011 3 Comments

Most Arabic online users or Arabic residents in the UAE are bilingual; they are able to read both the Arabic language and the English language. This means that you’ll have to “think like them” and “speak their languages” to ensure that your marketing message serves their goals and your goals. Doing...

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Category:
Country Specific
Tags:
UAE, United Arab Emirates, Dubai, Arabic, language, WWW L10N, cultural L10N, SEO, SEM, keywords
Turkish Translation Challenges

March 03, 2011 1 Comments

The Turkish language is a rich, highly expressive and complex language that poses unique challenges to the translation process. Due to Turkey's growing importance as a global economic force, Turkish is becoming an increasingly significant target language for western companies who wish to expand thei...

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Category:
Language Translation Facts
Tags:
Country, Turkey, Localization, Translation, Culture, Language
Top 7 Tips for Effective Chinese copywriting

November 03, 2010 2 Comments

Chinese is a rich language, layered with many meanings. Brand name creation should include Chinese words with positive, appropriate meanings. The use of idioms or Chinese proverbs can enhance your message for the Chinese marketplace. Sentence and paragraph structure in well-formed Chinese may be sta...

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Category:
Language Translation Facts
Tags:
Country, China, Localization, Translation, Culture, Language, copywriting
Translation, Arabization and Advertising Copywriting

October 27, 2010 3 Comments

Translation and Arabization are sometimes used as synonyms when one refers to content from any language being interpreted into the Arabic language. Yet the two are quite different from one other. In Arabic translation, we transfer an idea from one culture into another one via language; this is more...

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Category:
Language Translation Facts
Tags:
MENA, Translation, Culture, Language, Arabic, copywriting

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