Latest Blog Entries

Creating Multilingual Interactive Web Map without a Single Line of Code

June 26, 2016 Comments

As with many technologies, most people remain unaware of the impact of geographic information systems (GIS), despite GIS growth in recent years. GIS affect the daily lives of millions. Here are some simple examples of the ways GIS is used in your everyday life: Finding directions to a ...

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Category:
Country Specific
Tags:
ArcGIS, Geoserver, QGIS, Localization, Maps, Web map
5 Things That May Be Limiting the Success of Your Global Website

September 15, 2015 Comments

Digital marketing has evolved quickly. As a result, marketers are often focused on their English content, website or eCommerce presence. From talking with companies, I have found a few areas that often get overlooked, but are crucial to a successful global marketing plan....

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Category:
Global SEO
Tags:
Global SEO, Website Localization, Localization, L10N
International SEO: On-Page Optimization

April 23, 2015 Comments

On-page optimization is an important piece of any company's SEO strategy. But, when you operate globally, there are additional considerations, including localization and translation. Optimizing your content for global audiences requires significant research to understand the cultures and customs o...

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Category:
Global SEO
Tags:
on-page optimization, global SEO, localization, translation, website translation, content strategy
What is Pseudo-Localization?

April 17, 2015 Comments

If you have ever been involved with a software or website translation project, pseudo-localization is a process you will be very familiar with. For those unfamiliar with the term, pseudo-localization is a form of QA testing to determine if your files are ready for translation. Quite simply, it's a ...

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Category:
Software Translation
Tags:
pseudo-localization, localization, software translation, website translation, translation
Business Etiquette around the World

April 15, 2015 Comments

Globalization is one of the best and fastest ways of growing your business, but it comes with certain challenges. Cultural differences result in different sets of business etiquette and ethical practices from country to country. Respecting and adopting these practices can lead to your business’s su...

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Category:
Country Specific
Tags:
business etiquette, globalization, global business, global business etiquette, localization
Who is Really on Top of the Social Media Ladder?

March 27, 2015 Comments

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the social media landscape in the US, we don’t necessarily give a lot of thought to which social media networks are most frequently used in other parts of the world....

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Category:
Global SEO
Tags:
social media, social media marketing, seo, global seo, localization, social media for mobile

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