Latest Blog Entries

Why You Need a Localized Website for the U.S. Hispanic Market

June 11, 2010 1 Comments

Online spending by the U.S. Hispanic market is projected to reach $21.6 billion by 2011. This domestic market is composed of U.S. natives and people from over 20 countries, with purchasing power estimated at over 1 trillion dollars as of 2010 (the-infoshop.com, 2010). Over 50% of U.S. Hispanic house...

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Category:
Website Translation
Tags:
Country, USA, Localization, Translation, Culture, Language, Spanish, Hispanic, website
7 Insights into Japanese Website Localization

May 27, 2010 4 Comments

With the world's third largest economy (around $5 trillion GDP) and a high percentage of Internet users, Japan is not a marketplace that you can afford to ignore. Website localization and globalization for Japan requires careful consideration for cultural and linguistic factors. This blog gives you ...

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Category:
Country Specific
Tags:
Country, Japan, Localization, Translation, Culture, Language, website
China: Land of Search Engines, Search Marketing and Social Media

May 26, 2010 Comments

China not only has the world's largest population, but the fastest growing Internet market as well. China represents one of the best opportunities for increasing your company's global revenues. Mobile phone access to the Internet and e-Commerce transactions are growing rapidly, as is the demand for ...

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Category:
Global SEO
Tags:
Country, China, Localization, Translation, Culture, Language, SEO, SEM
Indian Website Localization

May 19, 2010 Comments

If you wish to be successful selling your products or services on-line to the highly strategic Indian marketplace, there are many factors to consider, from cultural and linguistic to consumer preferences. This blog post will provide highlights on understanding Indian consumer behavior and Indian cul...

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Category:
Country Specific
Tags:
Country, India, Localization, Translation, Culture, Language, website
Why Internationalize Your Code Base

April 20, 2010 Comments

It is a well known fact that English is no longer the universal language for reaching an Internet audience. Statistics show that although English is still the first language used on the Internet, it is now the primary spoken language for only about 30% of Internet users around the globe. English is ...

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Category:
Software Translation
Tags:
software, internationalization, localization, encoding, locale implementation, user interface
Russian Website Localization and E-Business

April 13, 2010 Comments

Russia is a cornerstone of BRIC, the acronym for Brazil, Russia, India and China. BRIC represents the four largest and fastest growing economies in the developing world. Russia is one of the largest economies in Europe which has an increasing demand for consumer products, propelled by the growing Ru...

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Category:
Country Specific
Tags:
Country, Russia, Localization, Translation, Culture, Language, website

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