Latest Blog Entries

International SEO: On-Page Optimization

April 23, 2015 Comments

On-page optimization is an important piece of any company's SEO strategy. But, when you operate globally, there are additional considerations, including localization and translation. Optimizing your content for global audiences requires significant research to understand the cultures and customs o...

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Category:
Global SEO
Tags:
on-page optimization, global SEO, localization, translation, website translation, content strategy
What is Pseudo-Localization?

April 17, 2015 Comments

If you have ever been involved with a software or website translation project, pseudo-localization is a process you will be very familiar with. For those unfamiliar with the term, pseudo-localization is a form of QA testing to determine if your files are ready for translation. Quite simply, it's a ...

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Category:
Software Translation
Tags:
pseudo-localization, localization, software translation, website translation, translation
Business Etiquette around the World

April 15, 2015 Comments

Globalization is one of the best and fastest ways of growing your business, but it comes with certain challenges. Cultural differences result in different sets of business etiquette and ethical practices from country to country. Respecting and adopting these practices can lead to your business’s su...

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Category:
Country Specific
Tags:
business etiquette, globalization, global business, global business etiquette, localization
Who is Really on Top of the Social Media Ladder?

March 27, 2015 Comments

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the social media landscape in the US, we don’t necessarily give a lot of thought to which social media networks are most frequently used in other parts of the world....

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Category:
Global SEO
Tags:
social media, social media marketing, seo, global seo, localization, social media for mobile
GPI Translation Services Connector for Magento

March 23, 2015 Comments

As with any custom website, Content Management System or ecommerce platform, having a multilingual factor is essential, especially for ecommerce platforms like Magento, in order to promote products and increase sales in different markets outside the local one....

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Category:
Content Management Systems
Tags:
CMS, GPI, Magento, multilingual, translation, localization, ecommerce, cms connector
5 Interesting Global Web Statistics

March 10, 2015 Comments

Global means everything in this digital age. The internet is a great equalizer as more and more users are added from countries all over the world. Companies are faced with localizing their websites and translating their content in order to attract users that now have access to their products and s...

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Category:
Global SEO
Tags:
globalization, web statistics, localization, internet usage, translation

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